Forget Features & Benefits: To Sell More, Focus on THIS Instead
Discover an Easy Way to Connect with Prospects and Close More Deals
What You Will Learn
Why it's not about features or benefits
The real motivation for buying
A simple way
Category
Copywriting
The Ultimate Writer’s Style Guide
Discover the simple secrets of writing magnetic articles and blog posts that hook readers, increase engagement and maximize shares.
What You Will Learn
How to format your copy for optimal results
What Content Marketing is (& How it Generates Inbound Sales)
Discover how to create a non-stop flood of leads, prospects and customers to fill your sales pipeline and make your business boom.
What You Will Learn
What content marketing is all
‘Talk ‘em Down from the Ledge’ Marketing: Save Your Prospect from Making a Suicidal Mistake
Why you should go 100 percent 'all in' on persuading your customers to buy.What You Will Learn
Understanding the Buyer’s Journey (aka ‘How to Sell a Horse’)
Don’t make copywriting harder than it needs to be. Hitch a ride with your prospects on their mental journey.What You Will Learn
How to Sell with Stories: Turning Emotion into Cash in the Bank
Discover the ‘killer app’ of conversion that helps you connect with customers and charm them to the checkout.What You Will Learn
How to Write Blog Posts that People Love to Click, Read and Share.
Create engaging, fascinating posts your audience will read through to the end, bookmark for later and share with their friends.
What You Will Learn
How to create blog posts that attract
17 Proven Bullet-Point Tactics that Skyrocket Engagement & Sales
Learn how to write sales-oriented bullet points that hit all hot buttons and turn casual readers into rabid buyers.
What You Will Learn
How to write compelling bullet points that advance
Aerodynamic Copywriting: How to Glide Customers to the Checkout
Reducing drag that slows down buyer momentum increases your sales.
What You Will Learn