Forget Features & Benefits: To Sell More, Focus on THIS Instead
Discover an Easy Way to Connect with Prospects and Close More Deals
What You Will Learn
Why it's not about features or benefits
The real motivation for buying
A simple way
Category
Marketing
Understanding the Buyer’s Journey (aka ‘How to Sell a Horse’)
Don’t make copywriting harder than it needs to be. Hitch a ride with your prospects on their mental journey.What You Will Learn
Sales Funnel Optimization: The ‘Weakest Link’ Problem
Get yourself a quick win in conversion by identifying and eliminating the biggest holes in your leaky bucket.What You Will Learn
Why My Apple Campaign was TOO Successful (The Power of A/B Testing!)
How my direct-response campaign made so many sales that it upset a lot of people and had to be closed down...fast!
What You Will Learn
How a rookie copywriter saved a
How a ‘Secret Weapon’ Hit $523m in Sales (& Saved Hundreds of Lives)
The simple campaign that got the right message across in the right way, and transformed an industry.
What You Will Learn
How a 'secret weapon' was created out of thin air
Why You Should Love ‘Saturated Markets’ &Dive Right In
Don’t run away from mature markets where buyers can be found in droves. Get in there and make money now!
What You Will Learn
Why saturated markets you the best advantage
Lifetime Customer Value: Win the Facebook Ads Auction Every Time
Find out how to make the most of the LCV metric to multiply your profits, dominate your niche on Facebook and make your competitors cry.
What You Will Learn
Why it's
Borrow the Money-Making Secrets of Political Fundraisers
Pimp up your ads by implementing these proven, battle-tested strategies that have raised billions of dollars over many decades.
What You Will Learn
The tactics fundraisers use to generate millions of
How to Out-Compete Big Brands without Losing Your Shirt
Check out the surprising truth that enables you to raise your game and beat even billion-dollar corporations to the click every time.
What You Will Learn
Why the advent of the