Seven Blogging Mistakes That Make Me Want to Shout AAARRGGHHH!!!!!
Blogging is a great way to make a living, but you need to do it the right way to maximize your profits. Unfortunately, there is a lot of bad advice out there that could end up costing you a fortune. So be careful to avoid these mistakes, or you could find that you are making blogging much more difficult than it needs to be.
Stop Doing it Wrong,
Please!!!It’s no good, I can’t help it. There’s a scream coming, and I’ve got to let it go.
But it’s not your fault, I know that. You just followed all the advice you read in various blogs about blogging. They all seemed to say pretty much the same thing, so they had to know what they were talking about, right?
So you followed their advice to the letter, and now you are staring at your Google Analytics screen and seeing that your blog is about as active today as Osama Bin Laden. Hmmm. You built it, and they didn’t come.
Where did it all go wrong?
Rest assured, you are not the only one. There are millions of bloggers in the same boat as you, watching their blog sink into obscurity. They are all following the same bad advice that gets passed along from one blogger to the next.
But you have a big advantage over everyone else. You are reading this post, and you are about to discover the seven simple mistakes you are probably making right now. More importantly, you will learn how to fix them, too. If you pay attention to what you read here, and implement the advice, you can turn things around very quickly.
Here are the seven mistakes that most bloggers make that drive me crazy:
#1. Monetizing the Wrong Way
This one drives me crazy, because there are so many bloggers out there giving bad advice on this. I have read dozens of articles on the topic of ‘how to make money blogging,’ and most of them give the same advice:
Money making method #1: Ads
Yes, you can make money running Google AdSense ads on your blog. You can even sign up with other networks such as Taboola and run even more adds. And if you have a ton of traffic, you can make a lot of money.
But in nearly every case, ads are by far the worst way to monetize your blog. Yes, you may be making money – but you will be flushing a lot more potential income down the toilet.
Quite simply, the amount of money ad networks will pay you per click is dismal. You will always make better money by promoting related affiliate programs. Better still (much better, actually) you will make a whole lot more money if create and promote your own products. It’s not as difficult as you might think, really.
So if you have a blog with a decent amount of traffic, you may find your options look something like this:
- Make $500 a month from third-party ads (AdSense, etc.)
- Make $5000 a month from affiliate commissions
- Make $50,000 a month from promoting your own products
Which is the most attractive option? Remember, we are talking about the same blog, with the same traffic. All we are changing is the way we make money from that traffic. Hmm,…tricky choice, eh?
And those numbers are in no way exaggerated. You really can make at least 100 times as much money promoting your own products, compared to the measly few dollars an ad network will pay you
#2. Focusing on Page Views
This is related to number one, because ad revenue depends on page views. But once you have weaned yourself off ad income, you will discover that the number of page views is not the most important metric. Of course, it is definitely something you should pay attention to – but it is not your priority.
A much better metric to measure is the number of email subscribers you are gaining. First of all, email subscribers are much harder to come by. You have to earn people’s trust before they will part with their personal information.
So once they have given you their email address, a relationship has been established. That is a relationship that you can nurture and turn into income further down the line. A growing email list is something that you can turn into hard cash.
This video explains that you should track the metrics related to your goals:
#3. Failing to Build an Email List
Oh…wait a minute. You’re not even building a list yet?
Gee, you really don’t like making money, do you?If you haven’t hear the expression ‘the money is in the list,’ then you should drum that into your brain right now. Because if you do, that single piece of information will set you apart from all the broke bloggers out there.
As soon as your blog starts getting traffic – even if it is just a few visitors a day – you should be collecting email addresses and building a list. It will be the foundation of your blogging business.
#4. Ignoring Testing
Hardly anyone talks about this, yet this is one of the most effective ways to increase your profits. You don’t need to get more traffic – you just need to make more money from the traffic you already have!
The principle of A/B testing is simple. You test one blog post title against another, or one email opt-in form against another, or one sales page against another.
The idea is to keep testing and improving continuously until your sales funnel is as efficient as it can be. It is not unusual to double or triple your revenues through a basic split testing campaign. So start testing today, and ramp up your profits.
#5. Failing to Have More Products
This is a common problem, and it really is a case of leaving money on the table. Have you ever tried a new author and loved the first book you read? What do you do when you have finished the book? You go and buy another book by the same writer, right? Heck, it is quite likely that you will buy everything that author has ever written.
It’s the same with online marketing. If you create a product that your people love, they will be looking to buy more from you. In fact, they may be in a frenzy to buy – ready to ‘binge purchase’ everything you have.
If you sell them a $10 eBook, they are probably ready to purchase a $100 online course. And when they have finished that course, they may well be ready for a $1000 mentoring program. But if you only have the one lousy eBook to offer, you have just lost over a thousand dollars’ worth of sales – and let your customers down, too.
Creating a product doesn't have to be difficult, time consuming or expensive:
#6. Refusing to Invest in the Right Tools
Blogging is one of the few businesses that you can start on a shoestring. If you can scrape together a few dollars for a domain name and hosting, you are good to go. There are tons of free plugins, themes and tools you can use to get your blog started.
Unfortunately, though, that tends to leave new bloggers in a budget-conscious mode. They expect to get everything for free, and refuse to pay for the premium version of anything.
Yet very often, the premium version of a plugin or tool will deliver far more value than the free version. Yes, you might have to spend $50 bucks to get it, but if it helps you make a million dollars in the next few years, that’s an investment you should not turn down.
Yes, you want to keep your costs under control for sure. But be prepared to invest in the tools and services that will take your business to the next level.
#7. Trying to Do Everything Yourself
Of course, it is possible to run a successful blog on your own, but it can be a lot of work. Fortunately, you don’t have to do all that work yourself. You can hire a virtual assistant for as little as $100 a week.
Do the math – that works out at $2.50 an hour for a full-time employee working 40 hours a week, every week. And for that money, you can hire someone who has years’ of experience of blogging, search engine marketing, social media…and all the other skills you need to run a successful blog.
This video shows how you can get a virtual assistant for even less...just $2 an hour!
Of course, if you are a brand-new blogger, $400 a month may still seem like a big expense. So wait until your blog is making $400 a month profit (that won’t take long if you follow the advice above) and then hire your first virtual assistant. That is, plough your profit straight back into the business and double your manpower at a stroke. Now you will be able to get twice as much done – and make at least twice as much money!
Start Fixing These Issues Today
OK, so I bet you have been making some of the mistakes above – maybe even all of them. But the good news is that they can all be fixed, starting now. So stop throwing money away. Fix all of these mistakes as soon as you can – or I may have to come over and shout at you…