Forget Features & Benefits: To Sell More, Focus on THIS Instead
Discover an Easy Way to Connect with Prospects and Close More Deals
What You Will Learn
Why it's not about features or benefits
The real motivation for buying
A simple way
Category
Marketing
10 Ways to Halve Your Google Ad Spend and Double Your Leads
By making your Google Ads campaigns more efficient, you can get much more bang for your buck and bring in more business.
What You Will Learn
How to make your Google
10 Compelling Reasons to Ditch Google and Switch to Facebook Ads
Find your ideal customers quickly and easily and improve your advertising ROI practically overnight. Get more bang for your buck.
What You Will Learn
Why Facebook has the most powerful platform
Are You Making These Mistakes in Email Marketing?
Discover how to turn the ‘diamond in the rough’ into the ‘crowning jewel’ in your marketing strategy.What You Will Learn
10 Steps to Hiring the Best Content Marketing Agency
How to find a content marketing agency that delivers great content and knows how to promote to your target audience effectively.
What You Will Learn
What Content Marketing is
How to
‘Talk ‘em Down from the Ledge’ Marketing: Save Your Prospect from Making a Suicidal Mistake
Why you should go 100 percent 'all in' on persuading your customers to buy.What You Will Learn
Understanding the Buyer’s Journey (aka ‘How to Sell a Horse’)
Don’t make copywriting harder than it needs to be. Hitch a ride with your prospects on their mental journey.What You Will Learn
Sales Funnel Optimization: The ‘Weakest Link’ Problem
Get yourself a quick win in conversion by identifying and eliminating the biggest holes in your leaky bucket.What You Will Learn
Why My Apple Campaign was TOO Successful (The Power of A/B Testing!)
How my direct-response campaign made so many sales that it upset a lot of people and had to be closed down...fast!
What You Will Learn
How a rookie copywriter saved a