Three Brains. One Engagement. Behind $523M in Tracked Results.
40+ years of direct-response copywriting + Claude Code with my custom copywriting skills + a 1,200-file Obsidian copywriting brain. The DR system Stefan Georgi's team chose for CA Labs.
Selective engagements. Fixed-price, custom-quoted. No hourly billing.
Trusted by Fortune 500 brands and top direct-response marketers
- $523M+
- In Tracked Revenue
- 5
- Fortune 500 Clients
- 36+
- Client Testimonials
- 100s
- Of Successful Projects
Three brains. One engagement.
You don't need a copywriter. You need a persuasion architect with three brains working as one. The combination behind every winning DR campaign in 2026 — and one almost nobody else has fused.
- Brain 1
My copywriting brain
40+ years of direct-response copywriting for the world's top brands — Apple, IBM, Microsoft, Citibank, Morgan Stanley, plus the campaign behind $523M for Belron. Pattern recognition you can't fake or buy.
- Brain 2
Claude Code, with my custom copywriting skills
Anthropic's most capable model, augmented by my own custom-built skill files. Not generic AI prompting — proprietary frameworks, formulas, and evaluation criteria from real campaigns, encoded for Claude to apply on every project. Open-sourced as proof.
- Brain 3
My Obsidian copywriting brain
A 1,239-file knowledge base spanning the old direct-response masters through today's cutting-edge AI marketing strategies. 190 frameworks, 193 swipes, 512 pieces of my own tested copy — all indexed and instantly retrievable.
Each brain multiplies the others. The result is copy faster than traditional, deeper than AI alone, and more proven than any “AI-powered” generalist can produce.
Most Copywriters Write Content. I Architect Conversions.
There is a difference between a copywriter who can string words together and one who can engineer a persuasion sequence that turns cold traffic into customers. That difference shows up in your conversion rate, your AOV, and your bottom line.
In 2026, that difference also shows up in tooling. The senior copywriters with the craft mostly haven't built the AI workflow. The AI tools don't have the craft. The Triple Brain combination is rare on purpose — three assets that took decades to assemble, working as one.
Campaigns powered by it have generated over $523 million in tracked revenue for my clients. If you need a writer who treats your project like their business depends on it — because mine does — let's talk.
Direct-Response Copy That Moves the Needle
From VSLs to email sequences, every piece of copy is engineered for one thing: results.
Industries I Specialize In
Deep vertical expertise across the industries that demand direct-response excellence.
Results That Speak for Themselves
Ready to put all three brains to work on your funnel?
Let's discuss how Triple Brain Marketing can lift your conversion rate, your AOV, and your back-end revenue.
What Clients Say
We hired Rob as our Copy Chief for CA Labs!
Stefan GeorgiFounder, Copy AcceleratorThe funnel you wrote is doing great. Sales page converting at 8% on cold traffic.
Conor ReynoldsOnline MarketerRob is a killer copywriter. We're getting a 300% Return on Ad Spend...
Ben PalmerClickBank Platinum Vendor
Why the AI-only experiment failed.
Between 2023 and 2025, a wave of companies fired their copywriting teams and replaced them with ChatGPT, Jasper, and Copy.ai. Conversion rates dropped. Brand voice flattened. Cold traffic stopped converting. By 2026, most of those companies are quietly rehiring senior copywriters at higher rates than before.
AI alone produces fluent, generic, bland copy — the kind that doesn't offend anyone and doesn't convince anyone either. It can't architect a persuasion sequence. It can't read what a prospect isn't saying out loud. It doesn't know which lead type to use at which awareness level. Those decisions come from craft.
My approach is different. I was the world's first blogger in 1993, writing copy before the internet had pictures. I built my own AI workflow because nothing off-the-shelf was good enough — Claude Code augmented by custom copywriting skills, fed by a 1,200+ file copywriting brain spanning the old masters through today's cutting-edge AI marketing strategies. The output is something neither a human alone nor an AI alone can produce.
Frequently Asked Questions
Triple Brain Marketing is the integration of three brains into one engagement: my copywriting brain (40+ years of direct-response craft for the world's top brands, with $523M+ in tracked results), Claude Code's brain augmented by my custom-built copywriting skills (proprietary skill files that encode 40 years of frameworks into a working AI workflow), and my Obsidian copywriting brain (a 1,239-file knowledge base spanning the old direct-response masters through cutting-edge AI marketing strategies). No copywriter and no AI tool can replicate the combination.
I specialize in direct-response copywriting — the kind that's designed to generate a measurable action. This includes video sales letters (VSLs), text sales letters (TSLs), email sequences, landing pages, sales funnels, upsell/downsell pages, and paid ad copy. Every piece I write is engineered to convert.
I take a selective number of new engagements each quarter to maintain quality. Most kickoffs happen within two weeks of the strategy call. If we're a fit, I'll send you a fixed-price proposal within 48 hours. If we're not, I'll tell you on the call and refer you to someone in my network.
Fees depend on the project scope, complexity, and format. Engagements typically start at $10K for single assets and run higher for full funnel builds. I'll give you a clear, fixed-price quote after our strategy call — no hourly billing, no surprises. For a general guide, see my blog post on copywriting rates.
I've written for health & supplement, financial, e-commerce/DTC, SaaS, info-product, and ClickBank markets. My direct-response principles apply across industries — I adapt the strategy and compliance approach to each vertical.
I don't use AI the way most people use AI. I use Claude Code — the most capable AI writing tool available — augmented by my own custom-built copywriting skills. These are proprietary skill files that encode specific direct-response frameworks, headline formulas, and evaluation criteria into a workflow Claude applies on every project. Combined with my 1,239-file Obsidian copywriting brain (190 frameworks, 193 swipes, 512 pieces of my own tested copy), the AI has access to four decades of proven reference material — not generic training data.
Results vary by market, offer, and traffic quality. My track record includes $523M+ in tracked revenue across campaigns, a 9-year campaign for Belron/Safelite, and recent client wins like 8% conversion on cold traffic and 300% ROAS in ClickBank funnels. I focus on measurable outcomes — conversion rates, AOV, and revenue.
Timeline depends on the deliverable. A single email or landing page might take 3-5 business days. A full VSL or sales funnel build typically takes 2-4 weeks including research, drafting, and revisions. The Triple Brain workflow compresses traditional research and drafting timelines without sacrificing depth.
Yes. Every project includes a round of revisions to ensure the copy aligns with your voice, brand, and goals. My goal is copy you're confident putting in front of your audience.
Book a free strategy call through my contact page. We'll discuss your project, goals, and timeline. If we're a good fit, I'll send you a fixed-price proposal within 48 hours. No pressure, no obligation.