The Direct-Response Copywriter Behind $523M+ in Results
AI-powered. Battle-tested. From Apple and Fortune 500 boardrooms to today's highest-converting VSLs, TSLs, and funnels. I write the copy that moves the needle.
Trusted by Fortune 500 brands and top direct-response marketers
- $523M+
- In Tracked Revenue
- 5
- Fortune 500 Clients
- 36+
- Client Testimonials
- 100s
- Of Successful Projects
Most Copywriters Write Content. I Write Conversions.
There is a difference between a copywriter who can string words together and one who can engineer a persuasion sequence that turns cold traffic into customers. That difference shows up in your conversion rate, your AOV, and your bottom line.
I combine 30+ years of direct-response craft — honed writing for Apple, IBM, Microsoft, and Citibank — with cutting-edge AI tools to deliver copy faster, test more variations, and scale what works. The result: campaigns that have generated over $523 million in tracked revenue for my clients.
If you need a copywriter who treats your project like their business depends on it — because mine does — then let's talk.
Direct-Response Copy That Moves the Needle
From VSLs to email sequences, every piece of copy is engineered for one thing: results.
VSL Copywriter
High-converting video sales letters that turn cold traffic into customers. AI-enhanced research, battle-tested persuasion frameworks.
Sales Page Copywriter
Long-form sales pages that convert browsers into buyers. Proven frameworks, rigorous testing, real results.
Sales Letter Copywriter
Classic direct mail and digital sales letters built on proven DR fundamentals. From Fortune 500 to ClickBank.
Email Copywriter
Revenue-driving email sequences — launches, nurture, abandon cart, and daily broadcasts that build relationships and drive sales.
Ad Copywriter
High-converting ad copy for Facebook, Google, YouTube, and native. Scroll-stopping hooks, compliant angles, tested frameworks.
Landing Page Copywriter
High-converting landing pages for lead gen, webinar registration, and direct sales. Every word optimized for action.
Results That Speak for Themselves
The $523M Secret Weapon Campaign
A direct-response campaign that ran for 9 years, generated $523 million in tracked sales, and saved hundreds of lives — after 5 previous award-winning copywriters had failed.
The Apple UK Direct Mail Campaign
A direct mail campaign for Apple UK that was so successful it overwhelmed demand, caused a dealer revolt, and had to be shut down — proving the power of research-driven, A/B tested direct-response copy.
Ready to put a $523M copywriter to work for your brand?
Let's discuss how I can help you increase conversions and AOV.
What Clients Say
You are our secret weapon. Keep your diary clear, please!
We hired Rob as our Copy Chief for CA Labs!
A big shoutout to Rob Palmer who stepped up and knocked it out of the park.
AI-Powered. Human-Crafted.
I was writing copy before the internet existed. I was the world's first blogger in 1993. And today, I am at the cutting edge of AI-assisted copywriting — because the best copywriters don't fear new tools, they weaponize them.
AI helps me research markets faster, generate more headline variations, and analyze competitor funnels at scale. But the strategic thinking, the emotional intelligence, the persuasion architecture that turns words into revenue — that only comes from decades of experience and thousands of tested campaigns.
When you hire me, you get the best of both worlds: the speed and analytical power of AI, combined with the craft and intuition of a 30-year direct-response veteran.
Frequently Asked Questions
I specialize in direct-response copywriting — the kind that's designed to generate a measurable action. This includes video sales letters (VSLs), text sales letters (TSLs), email sequences, landing pages, sales funnels, upsell/downsell pages, and paid ad copy. Every piece I write is engineered to convert.
Fees depend on the project scope, complexity, and format. A single email is different from a full VSL + funnel build. I'll give you a clear, fixed-price quote after our strategy call — no hourly billing, no surprises. For a general guide, see my blog post on copywriting rates.
I've written for health & supplement, financial, e-commerce/DTC, SaaS, info-product, and ClickBank markets. My direct-response principles apply across industries — I adapt the strategy and compliance approach to each vertical.
AI is a force multiplier, not a replacement. I use AI tools for research, headline variation generation, competitive analysis, and first-draft acceleration. But the strategic thinking, emotional intelligence, and persuasion architecture come from 30+ years of direct-response experience. You get AI speed with human craft.
Results vary by market, offer, and traffic quality. That said, my track record includes $523M+ in tracked revenue across campaigns, a 9-year campaign for Belron/Safelite, and consistent wins across ClickBank, DTC, and SaaS markets. I focus on measurable outcomes — conversion rates, AOV, and revenue.
Timeline depends on the deliverable. A single email or landing page might take 3-5 business days. A full VSL or sales funnel build typically takes 2-4 weeks including research, drafting, and revisions. I'll confirm the timeline during our strategy call.
Yes. Every project includes a round of revisions to ensure the copy aligns with your voice, brand, and goals. My goal is copy you're confident putting in front of your audience.
Book a free strategy call through my contact page. We'll discuss your project, goals, and timeline. If we're a good fit, I'll send you a proposal with a clear scope and fixed price. No pressure, no obligation.
Let's talk about your next campaign.
Book a free strategy call. No pressure, no obligation — just a conversation about how to move the needle.