Creative Strategy for Brands Ready to Scale
I research your customers, find the angles, and write the scripts, statics and landers myself. Every concept draws on 40 years of direct response, an AI production stack and campaigns that have produced $523M in tracked results.
Selective engagements. Fixed-price, custom-quoted. No hourly billing.
Trusted by Fortune 500 brands and top direct-response marketers
- In Tracked Revenue
- $523M+
- Fortune 500 Clients
- 5
- Client Testimonials
- 38+
- Of Successful Projects
- 100s
Vouched for by the operators who set the bar.
Stefan Georgi
Founder, Copy Accelerator
“We hired Rob as our Copy Chief.”
Justin Goff
Co-founder, Copy Accelerator
“Stepped up and knocked it out of the park.”
Ben Palmer
ClickBank Platinum Vendor
“300% Return on Ad Spend.”
Strategy through to shipped creative.
Bring me in at whichever stage your team is missing, or hand me all four.
- Stage 1
Research & angles
I read your reviews, support tickets, Reddit threads and competitors’ ads for the exact words your buyers use, then rank the angles worth testing first.
- Stage 2
Briefs, scripts, statics, video
Each angle becomes a brief with its hook, proof and format. Then I write the UGC scripts and static copy, and produce AI video ads ready to upload.
- Stage 3
Landers & advertorials
The click goes to a page I wrote from the same angle, so the first line a visitor reads keeps the promise the ad made.
- Stage 4
Testing & iteration
We read hook rate, CPA and ROAS together every week. Winners get new variations, losers get switched off, and the results set the next brief.
An agency puts an account manager between you and the work, and a junior writer behind the strategist who won the pitch. Every handoff loses a little of the idea. With me there’s no handoff at all: the person who decides what to test is the person who writes and builds it.
Volume used to be the reason to hire an agency anyway. My AI production stack covers that now, so you get the weekly output of a small creative team, and every concept still passes through 40 years of judgment before it goes live.
Three brains. One engagement.
Why does the creative win? Every concept I ship goes through three brains: one decides what to say, one builds it, and one checks it against everything that has worked before.
- Brain 1
Strategy brain
40+ years of direct response for Apple, IBM, Microsoft, Citibank and Morgan Stanley, plus the Belron campaign that tracked $523M. That experience decides which angle to test, which hook leads, and what your account's numbers mean.
- Brain 2
Production brain
Claude Code, running copywriting skills I built to encode the frameworks, formulas and review criteria from real campaigns. It takes an approved angle from script to video to page in days. Open-sourced on GitHub (CC-BY-4.0); read the blog post for the full breakdown.
- Brain 3
Knowledge brain
A 1,239-file Obsidian vault covering the old direct-response masters through today's AI marketing: 190 frameworks, 193 swipes and 512 pieces of my own tested copy, indexed so every brief starts from what has already worked.
Each brain multiplies the others — and the math compounds: $40M Gluco 6 supplement subscription funnel. $30M Mobile Profits #1 on ClickBank. 5.7% Monetari Fund opt-in-to-sale. 22% Chatterkick SaaS trial-to-paid lift. 340% Abundant TSL on Facebook cold. The same Triple Brain combination behind every campaign listed.
Most strategists brief. I build.
Meta's Andromeda update made creative the lever. The system now picks who sees an ad by reading the ad itself, so the accounts that scale are the ones feeding it a steady supply of genuinely different concepts. Winners fatigue faster, too. An ad that stayed profitable for three months can burn out in days, and your CPA climbs as soon as it does.
Most brands answer that with one of two hires, and both leave a gap. A strategist who writes briefs and hands them off leaves the editor guessing at research he never saw. A copywriter who delivers one polished asset at a time can't keep up with an account that needs a dozen new tests a month.
I do both halves. 40 years of direct response taught me how to find the message that makes a stranger buy, and my production stack lets me build that message as statics, video and landers as fast as your account uses them up.
Before you book.
- Capacity. I take a small number of new engagements each quarter. It's how the work stays good.
- Timeline. Most kickoffs happen within two weeks of a strategy call.
- Fit. I work on retainer or by project and quote a fixed price within 48 hours of the call. If I'm not the right person, I'll say so and point you to someone who is.
I'd rather refer a project than ship creative that won't beat your control.
Strategy First. Then the Creative That Delivers It.
Most engagements start with strategy, then move into the ads, VSLs and pages I write to prove the angle works.
Markets I Know
I've written for these markets for years, so I already know their buyers, their compliance rules and the angles they've worn out.
Results That Speak for Themselves
Ready for creative that scales instead of fatigues?
On a strategy call we'll look at your current ads together, and I'll tell you which angle I'd test next and why.
What Clients Say
We hired Rob as our Copy Chief for CA Labs!
Stefan GeorgiFounder, Copy AcceleratorA big shoutout to Rob Palmer who stepped up and knocked it out of the park.
Justin GoffCo-founder, Copy AcceleratorRob is a killer copywriter. We're getting a 300% Return on Ad Spend...
Ben PalmerClickBank Platinum Vendor
Why the AI-only experiment failed.
Meta rewards different ads, and AI on its own keeps making the same one.
Over the last two years, brands flooded Meta with creative made by AI alone, and the result was thousands of near-identical ads with the same hooks, the same glossy faces and the same phrasing. Meta stopped rewarding them.
AI on its own writes fluent, generic copy that doesn't offend anyone and doesn't convince anyone either. It can't read what a prospect isn't saying out loud, and it doesn't know which hook to use at which awareness level. Those decisions come from craft.
My approach is different. I was the world's first blogger in 1993, writing copy before the internet had pictures. I built my own AI workflow because nothing off-the-shelf was good enough, and here's what it actually does on every brief:
- Skill files encode 190+ proven DR frameworks. Claude routes through a headline-formula matrix, lead-type evaluator, and awareness-stage routing on every draft. Not generic instruction-following; not single-prompt thinking. The frameworks come from 40 years of campaigns I've shipped.
- Compliance posture from line 1. FDA structure/function-claim discipline, FTC substantiation, SEC/FINRA disclosure standards baked into the writing layer through skill files. Not retrofitted by legal at the end. The discipline behind why $40M Gluco 6 cleared review every time.
- 1,239-file Obsidian retrieval. Claude pulls from my personal swipe library (193 swipes), 512 pieces of my own tested copy, and 125 book/course notes. Not generic LLM training data — my actual proven reference material, indexed and instantly retrievable.
The output is something neither a human alone nor an AI alone can produce. Same brief into both — here is what the difference looks like:
Same brief. Different output.
Write a headline for the sales page of a glucose-support supplement. Audience: adults 50+ concerned about glucose levels. Solution-aware — they have tried 1–2 supplements already. Compliance: FDA structure/function claims only.
“Discover the Natural Way to Support Healthy Blood Sugar — Doctors Are Stunned by This Breakthrough Glucose Formula”
- Three AI-pattern tells in one line (“Discover”, “Doctors are stunned”, “Breakthrough”)
- Awareness mismatch — written for Stage 2 problem-aware; audience is Stage 3 solution-aware
- “Doctors are stunned” verges on implied disease-treatment claim — compliance reviewer flags it
- No mechanism, no specificity, no timeframe
“The 12-Second Berry Ritual That Helps Adults 50+ Maintain Healthy Glucose Levels — Even After ‘Already Tried That’”
- Sultanic mechanism formula — ritual + timeframe + specific ingredient
- Schwartz Stage 3 awareness — “Even After ‘Already Tried That’” acknowledges the audience has shopped the category
- FDA structure/function compliance — allowed language, no disease claim
- Vault retrieval — ritual-hook pattern from $40M Gluco 6 + supplement-vertical swipe library
Frequently Asked Questions
A creative strategist owns the thinking behind your ads: which angles to test, which hooks and formats to use, in what order, and what the results mean for the next round. A copywriter is usually hired to deliver one asset, such as a sales page or a script. I've done both for 40 years, so I can plan the testing program for your Meta account and then write every ad and page in it. That matters more than it used to, because Meta now rewards accounts that keep feeding it concepts that actually differ from each other, and somebody has to come up with them.
Yes. I write the UGC and talking-head scripts, the static ads and their copy, the advertorials and the landing pages. For video, I produce AI-made ads through my own studio stack, with voiceover, edit and captions, so you can test a concept before you pay for a human shoot. If you already have editors or creators you trust, I'll brief them and write their scripts instead. Plenty of clients use a mix of the two, and the creative still comes from one angle map either way.
I'm a freelancer with studio-level output. You deal with one person, directly, from the first call to the last test, and the strategist you speak to is the one writing your scripts and pages. That works because my AI production stack does the heavy lifting on volume, so a single senior strategist can keep a busy Meta account supplied with new creative every week. If your team already has editors or an agency, I'll slot in beside them and supply the angles and scripts.
Triple Brain Marketing is the integration of three brains into one engagement: my strategy brain (40+ years of direct-response craft for the world's top brands, with $523M+ in tracked results), my production brain (Claude Code augmented by my custom-built copywriting skills, custom-built skill files that encode 40 years of frameworks into a working AI workflow), and my knowledge brain (a 1,239-file Obsidian vault spanning the old direct-response masters through current AI marketing strategies).
I take a selective number of new engagements each quarter to maintain quality. Most kickoffs happen within two weeks of the strategy call. If we're a fit, I'll send you a fixed-price proposal within 48 hours. If we're not, I'll tell you on the call and refer you to someone in my network.
I work on a retainer or a project, whichever fits the work. A retainer suits brands scaling on Meta that need new creative every week and a results review every month. A project suits a defined job, such as an angle map with a first round of concepts, a VSL, or a complete funnel. The price depends on how much creative you need, in which formats, and whether I'm producing it or briefing your team. You'll have a fixed-price quote within 48 hours of our strategy call, with no hourly billing. For a general guide to what the market charges, see my blog post on copywriting rates.
I've written for e-commerce/DTC, health & supplement, financial, SaaS, info-product, and ClickBank markets. My direct-response principles apply across industries, and I adapt the strategy and compliance approach to each vertical.
I don't use AI the way most people use AI. I use Claude Code — the most capable AI writing tool available — augmented by my own custom-built copywriting skills. These are custom-built skill files that encode specific direct-response frameworks, headline formulas, and evaluation criteria into a workflow Claude applies on every project. Combined with my 1,239-file Obsidian copywriting brain (190 frameworks, 193 swipes, 512 pieces of my own tested copy), the AI has access to four decades of proven reference material — not generic training data.
Results vary by market, offer, and traffic quality. My track record includes $523M+ in tracked revenue across campaigns, a 9-year campaign for Belron/Safelite, the $40M Gluco 6 supplement subscription funnel, $30M Mobile Profits #1 on ClickBank, 5.7% Monetari Fund opt-in-to-sale, 22% Chatterkick SaaS trial-to-paid lift, 340% Abundant TSL on Facebook cold, 8% conversion on cold traffic (Conor Reynolds VSL), and 300% ROAS on a ClickBank email funnel (Ben Palmer). I focus on measurable outcomes — conversion rates, AOV, and revenue.
Book a free strategy call — the calendar is at robpalmer.com/call. We'll discuss your project, goals, and timeline. If we're a good fit, I'll send you a fixed-price proposal within 48 hours. No pressure, no obligation.