About the $523M+ number
Career-aggregate revenue numbers usually hide a lot. Here is the honest breakdown of mine.
The bulk of the $523M+ figure comes from a single 9-year Belron/Safelite direct-response campaign — the case study below. Five award-winning copywriters tried that brief before me and failed; the campaign I shipped beat them all and ran continuously until management changed direction. The CEO called me his “Secret Weapon.”
The rest is separate revenue, separately measured, across the verticals I ship in:
- $40M Gluco 6 — supplement subscription funnel, end-to-end (cold-traffic VSL + back-end stack).
- $30M Mobile Profits — biz-op VSL that became #1 on ClickBank.
- 5.7% Monetari Fund — opt-in-to-sale on a regulated financial offer.
- 22% Chatterkick — SaaS trial-to-paid lift on the onboarding sequence I wrote.
- 340% Abundant — info-product TSL ROAS on Facebook cold.
Plus the pre-Belron Fortune 500 work — Apple UK, IBM, Microsoft, Citibank, Morgan Stanley — and a few hundred other engagements that don't have individual case-study pages.
Skepticism about big career-aggregate numbers is fair. That is exactly why I split mine out instead of hiding behind it.
