What do I get if I hire you?

You get the piece you came for, written by me, plus the work that makes it convert: customer research, a short brief that names the angle and the awareness level we're writing to, and the script or page itself with a production note for your editor or designer. For paid-social clients that extends to the full creative program: angles, hooks, statics, video scripts and landers on a monthly cadence.

How long does a VSL or sales page take?

A VSL script or long-form sales page normally takes two to three weeks from brief to final draft, including one round of your edits. Email sequences take about a week. The first few days are research, and I won't skip them to hit a date, because the angle comes out of the research.

Book a free 30-minute strategy call. Tell me about the offer, the traffic and what the current control is doing. I'll tell you on the call whether I think I can beat it and how I'd go about it. If it's a fit, you get a written quote within 48 hours and a start date.

It isn't for anyone who needs volume over results, or copy by the end of the week. I take on a small number of projects at a time so each one gets the research it needs, and I turn down work that doesn't fit. If you're testing an unproven offer with no traffic yet, a strategy call is still worth having, but the first job is usually the offer itself.

Copywriting Portfolio: VSL, Sales Page & Email Samples

$523M+

Tracked Revenue

1,200+

Projects Delivered

8%+

Avg. Cold Traffic CVR

300%+

ROAS Across Campaigns

Six scripts, with the thinking behind each one

Every excerpt is the real opening, as it ran. The full document is one click away.

Exhibit 1Video sales letter

Puradrop

The market: Weight-loss gummy, sold on ClickBank to cold Facebook traffic
Where the reader started: Problem-aware women over 40 who have failed on diets and distrust supplements
The angle I chose: Open on the worst public humiliation the reader can picture, then make the husband the narrator so the promise arrives from someone who loves her.

300% return on ad spendClient testimonial, below

Rob is a killer copywriter. We're getting a 300% Return on Ad Spend...

Ben Palmer

ClickBank Platinum Vendor

Read the full script

Script excerptOpening, as delivered

Flight attendant: “For the last time, madam, you must leave the plane immediately.”

Jane: “But I don’t understand…I’m going on vacation. You can’t throw me off. What’s going on?

Flight attendant: “Like I said, it’s your size. You’re too large for one seat, and there’s no spare one for you to purchase.”

Passenger #1: “She’s saying you’re too fat to fly, Tubby! And she’s right!”

Jane: “Hey, no—that’s not fair. I’ve paid for my ticket, so I’m staying here.”

Flight attendant: “If you won’t leave, madam, the police will deal with you.”

Passenger #2: “Quite right. Get rid of the jelly-belly. She’ll make us crash.”

Passenger #3: “Eww…she’s gross. If I was married to her, I’d file for divorce.”

Passenger #1: “Fancy letting yourself go like that. I’ve seen smaller whales.”

Police officer: “Now madam, will you come quietly or will I have to arrest you?”

Passenger #2: “Yeah, lock her up for being too fat and ugly!”

Passenger #3: “And throw away the key! My God, she’s disgusting.”

Jane: “Leave me alone, please. I just want to go on vacation.”

Police officer: “Mam’ as you are resisting, you give me no choice. I’ll have to handcuff you and escort you off the plane…”

John - Narrator:

For my wife Jane and I, that was the most embarrassing day of our lives by far. It was awful! I cringe when I think of Jane being dragged off the plane, with passengers hurling abuse as we went. She was a pitiful sight, tears streaming down her cheeks, hands cuffed behind her back, humiliation written all over her face.

All because she was just too fat.

Exhibit 2Video sales letter

Coffee Slimmer Pro

The market: Weight-loss supplement, sold on ClickBank to cold traffic
Where the reader started: Problem-aware. She's tried diets and exercise and is skeptical of the next miracle
The angle I chose: A child says out loud what the reader fears everyone thinks. The ex-Marine narrator earns trust by being ordinary, and the 30-second-a-day promise is in the headline before the story starts.

$1.4M in sales in the first six monthsClient-reported

Read the full script

Script excerptOpening, as delivered

Hidden Jungle Potion Melts 56 LBS of Fat

(Takes Just 30 seconds a day)

A young voice yelled, “Mommy, NO!!!”

I turned and saw our son Tommy standing, glaring at my wife, Sandra...horrified. He had witnessed everything. Tears welled up in his eyes, humiliation written all over his face.

“Oh, Mommy!” he cried. “Why do you have to be so...FAT!”

With everyone at the party staring, that was the last straw—the final blow. Sandra’s eyes glazed over as she realized she’d ruined the 4th of July—for me, for Tommy...and everyone. It was too much to take, and she collapsed heavily to the floor, unconscious.

I yelled, “Quick! Somebody Call 911…NOW!”

“Hurry, or it will be too late…”

Hi...my name is Ross Robinson, and I’m an ex-Marine from Cedar Falls, Iowa. I’m just a regular guy, but I have an extraordinary story to tell. Honestly, you’ll be amazed when you hear what I have to share. As you’ll soon see, Sandra survived, thank God. And thanks to a strange twist of fate, that disastrous day changed everything.

Because of what happened next, Sandra was never going to be humiliated again—ever! In fact, a wonderful new chapter in her life was just beginning.

Exhibit 3Text sales page

Dynamic Brain

The market: Nootropic supplement for Stonehenge Health, sold direct
Where the reader started: Readers over 50 noticing the first lapses, solution-aware, wary of single-ingredient pills
The angle I chose: Name the condition doctors use, then make the one-ingredient competitors the problem. The car-service analogy lets a 40-compound formula feel like common sense instead of a kitchen sink.

$2.1M in sales in the first 90 daysClient-reported

Read the full sales page

Script excerptOpening, as delivered

Think Smarter: Discover the Proven All-in-One Solution for Sharper Memory, Enhanced Focus & Improved Mental Energy

Banish Brain Fog, Confusion, ‘Senior Moments’ & Memory Loss!

Restore Your Brain to Optimal Health the Easy Way

As we age, the gradual mental decline becomes a real concern. Maybe you’re finding it harder to concentrate. Perhaps you forget appointments, where you left your keys—or even the names of your loved ones.

Even minor memory lapses can be scary, especially as they suggest bigger problems further down the road. With each new day, you are at greater risk of suffering from brain fog, confusion, and loss of focus.

It’s a problem that doctors call Mild Cognitive Decline. But when you suffer from this condition, it doesn’t seem mild at all. In fact, it’s a serious problem that threatens your health and your future happiness.

Left unchecked, the prognosis doesn’t look good. The decline in brain health is likely to continue, leading to further mental chaos—and then perhaps to more serious brain conditions.

That’s an alarming prospect. But fortunately, it doesn’t have to be that way. Thanks to today’s innovative supplement science, you can replenish your brain health and regain your confidence. Better still, the solution is simple and easy to implement.

Exhibit 4Video sales letter

Gluco6

The market: Blood-sugar supplement, sold to cold traffic
Where the reader started: Newly diagnosed or pre-diabetic, problem-aware, frightened by what the doctor said
The angle I chose: Start inside the consultation the reader has already had or dreads. The grandson gives the stakes a face, and the betrayal by a trusted doctor turns fear into the reason to keep watching.

Read the full script

Script excerptOpening, as delivered

“The bad news is you’re a full-blown diabetic now. You’ll have to inject yourself four times a day for the rest of your life.”

For the doctor, it was just another patient diagnosis. But for me, it felt like a death sentence. My life had just changed forever, and not in a good way.

As the doctor continued, my hopes for a healthy retirement drained away.

“Of course, you’ll need extra medications, too. And you must take them every day, exactly as directed. Otherwise, you could go blind, have your legs amputated, or suffer an early death.”

Each word he spoke struck another blow to my dreams. I’d planned to spend my golden years having fun with Ethan, my young grandson. I wanted us to shoot hoops, go fishing, and watch Super Bowls together.

Instead, I was looking down the barrel of a gun, staring sickness and death in the face. Next time Ethan came to see me, it could be at my hospital bedside…

…maybe even my graveside…

Yet as strange as it may sound, I thank God every day that happened.

Because it led me to uncover a leading cause of erratic blood sugar levels, insatiable carb cravings, and stubborn body fat.

And find a simple Sudanese secret that reversed my diabetes symptoms…

…rocketed my energy levels…

…and burned fat faster than I thought possible.

Yet my own doctor, who I trusted, never mentioned ANY of this. And your doctor is likely keeping the truth from you, too.

So it's vital you hear this.

Exhibit 5Text sales page

Supernus Business & Law Center

The market: Legal and business-structure masterclass for new entrepreneurs
Where the reader started: Unaware of the risk. They're excited about starting a business and haven't thought about losing it
The angle I chose: A true crime story carries a dry subject. The headline promises a method, the first line tells the reader to stop, and the founder's own near-death sets up every objection the course answers.

$800K in sales in 60 daysClient-reported

Read the full sales page

Script excerptOpening, as delivered

How Narrowly Escaping a Cold-Blooded Killer (and Being Swindled Out of My $12 Million Fortune) Taught Me the ‘4 Crucial Cornerstones of Success'

...plus how to leverage these to make more, keep more and be more without risking everything

Dear Fellow Entrepreneur

If you’re about to start a business or form a company, I urge you to STOP!

...or at least pause for a moment while you hear my shocking and cautionary tale. Because when you understand the horrors I went through, you’ll see how important it is to launch your business the right way.

My story is stunning, yet absolutely true - and you don’t have to take my word for that. Google my name, Jedediah McClure, and you can check the details for yourself.

This tale is a rollercoaster ride that begins in the cash-rich bonanza of the North Dakota oil-boom. It ends a few years later with a ruthless killer jailed on multiple counts of murder.

And it’s only by the grace of God that my life was spared.

As my story unfolds, you’ll see how setting up my business the wrong way cost me everything. More importantly, you’ll discover how to avoid making the same mistakes—and how to put yourself on track for unstoppable success.

So hitch a ride with me to the Indian Reservation on the Dakota Prairie where my terrifying dance with death unfolded…

Exhibit 6Email sequence

Webinar Follow-Up Sequence

The market: Coaching offer. Seven emails to people who watched the webinar and did not book a call
Where the reader started: Solution-aware and warm, but stalled. They liked the training and have not acted
The angle I chose: Short emails, one job each: get the booking. Subject lines read like a friend, every email ends on the link, and the seventh brings in a second voice so the chase stays human.

Read the full emails

Script excerptOpening, as delivered

Email #1

Subject: book your strategy session

Hi Firstname

I’m so glad you were able to join us for my free training, and I hope you were inspired to make big changes.

I love seeing people smile when they realize they really can win big at the game of life. I want to make that happen for you, too. So be sure to book your free strategy session while you still can.

It only takes a moment, and you’ll get a whole hour of my time and expert advice. We’ll work out the best way forward for you and set you on track to become a champion.

See you on the call!

Best wishes

Anna Frummerin

P.S. My calendar is filling up fast, so be sure to book soon.

Email #2

Subject: quick question

Hi Firstname

Just a quick question about your strategy session. Did you book it yet?

I can’t see your name on my calendar, and I don’t want you to miss out. As you learned in our training session, you have a unique opportunity to discover the hidden champion inside you and win big at the game of life.

Remember to book your strategy session, so we can talk things through and start you on the road to success. This is your chance to finally break through and get what you want from life.

Other people are booking now, so secure your call with me while you still can.

Why these worked

Every one of these scripts started with the customer: what she had already tried, what she said about it in reviews and forums, and which promise she had stopped believing. The angle came out of that research, and the words came last.

That research-first process is what I sell now as creative strategy. For a brand scaling on paid social it means I find the angles, write the hooks, scripts, statics and landers, and keep testing until the account has a stable set of winners. For a single VSL or sales page it means the same research, applied to one piece.

Today I produce the work with a Triple Brain workflow: my own judgement from 40 years of direct response, Claude Code running my custom copywriting skills, and a 1,239-file vault of frameworks and tested copy. The scripts above predate that stack. The ones I write now go through it.

What clients said after the copy ran

Six of the 38+ client quotes on the testimonials page.

The funnel you wrote is doing great. Sales page converting at 8% on cold traffic.

Conor Reynolds

Online Marketer

The latest ads are working great. Of the 20 texts you provided we only needed 6 — and 3 in particular achieved truly amazing results. They're performing so well we haven't even tested the rest yet. The leads are perfect: happy to answer the phone and very cooperative — a significantly better target audience than before. We particularly appreciate your writing style and your ability to interpret. Excellent results!

G

Giacomo Fusari

CEO, Arte Riconquista