Creative Strategy First. Then the Copy That Delivers It.

Most engagements start with strategy: the angles, the testing loop, the system. Everything below it is the creative I build to run that strategy.

Strategy

Where an engagement usually starts

Creative strategy, AI workflow installation and conversion diagnostics: the work that decides what gets made and why.

Creative Strategist
Creative strategy for DTC brands scaling on Meta: angles, hooks, scripts, statics and landers from one senior strategist with 40 years of direct response and $523M in tracked results.
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AI Copywriting Consultant
Custom Claude Code copywriting skills and a 1,239-file Obsidian vault, installed in your copy team's workflow. Stefan Georgi's Copy Accelerator hired me as Copy Chief to run this.
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AI Marketing Consultant
Triple Brain Marketing as a productized consultancy: 40 years of direct-response craft, Claude Code with my custom skills and a 1,239-file copywriting brain, installed in your marketing operation.
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Conversion Rate Optimization
Copy-driven CRO from the operator who ran the 9-year, $523M Belron direct-response control. I audit your funnel and ship test-ready rewrites that beat your current control — not button-color tweaks.
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Production

The creative I build

Every format in the direct-response arsenal, written as one argument from ad to order.

Not sure where to start?

Book a free strategy call. Retainer or project, whichever fits: we'll work out the right shape on the call.

Book a Strategy Call