Complete funnels written for
Why Most Funnels Leak Revenue at Every Step
Here is how most funnels get built: one copywriter writes the ads. Another writes the landing page. A third writes the sales page. Nobody writes the upsells with any strategic thought at all. And the email follow-up? That is whoever had time. The result is a funnel full of disconnects that leak revenue at every transition. The ad promises one thing, the landing page says something slightly different, the sales page shifts tone again, and the upsells feel like they were bolted on as an afterthought. Each disconnect is a conversion drop. Multiply that across 5–8 pages and you are leaving 30–50% of your potential revenue on the table. A sales funnel is a system. The copy at every step must work together as a single persuasion narrative. That requires one strategic mind writing every page — not a committee of freelancers who have never spoken to each other.
What a $30M Funnel Looks Like From the Inside
The Mobile Profits funnel did not generate $30 million because any single page was brilliant. It generated $30 million because every page in the funnel was engineered as part of one system. The ads pre-qualified traffic with the right hook. The VSL converted cold prospects at up to 4%. The upsell sequence increased AOV without eroding trust. And the email follow-up captured the prospects who were not ready to buy on the first visit. That is what end-to-end sales funnel copywriting looks like: every page building on the emotional momentum of the previous one, every transition seamless, every upsell feeling like the natural next step. The same systems approach drove a $40M supplement funnel (Gluco 6), a $27M financial funnel, and a biz-op funnel converting at 4.8% on the front end.
The Copy Chief That Top Copywriters Hire
Stefan Georgi — the copywriter behind over $1 billion in tracked sales — hired me as Copy Chief for Copy Accelerator. Justin Goff, one of the sharpest direct marketers in the business, gave me a public shoutout for stepping up and knocking it out of the park. These are people who build funnels for a living and know exactly what separates a funnel that scales from one that stalls. They work with me because I think in systems — not just pages.
How I Architect a Funnel That Maximizes Every Click
Before I write a single word, I map the complete customer journey from first touch to final purchase. Every decision in the funnel architecture is tied to a specific revenue outcome.
- Funnel strategy — I determine the optimal structure for your offer: how many upsells, where to place order bumps, whether you need a VSL or TSL on the front end, and how the email sequence integrates.
- Persuasion arc — I plan the emotional narrative that unfolds across all pages. Each step builds on the momentum of the previous one so the prospect never feels a disconnect.
- AOV engineering — I design upsells and downsells that feel like natural extensions of the original purchase, not random product pitches. This approach typically increases AOV by 30–100% without increasing refund rates.
- Conversion optimization — I deliver split test variations for every high-leverage page, with a testing roadmap that tells you what to test first and why.
The AOV Multiplier Most Funnels Miss
The front-end sale gets all the attention. But the real money in any funnel is behind the buy button — the upsells, downsells, and order bumps that turn a $47 customer into a $150 customer. Most businesses treat post-purchase pages as an afterthought. I treat them as the most profitable copy in the entire funnel. The psychology is specific: the buyer has already committed, their wallet is open, and their brain is primed to say yes again — if the next offer feels like a logical extension of what they just bought. I engineer every post-purchase step to leverage that psychology, referencing the product they just bought, reinforcing their decision, and presenting the upgrade as the obvious next move.
Sales Funnel Copywriting for Every Vertical
Different industries need different funnel structures. A supplement funnel with subscription upsells runs completely differently from a high-ticket coaching funnel with an application step. I have built complete funnels across all of them.
- ClickBank vendors — affiliate-optimized funnels with high EPC, including the $30M Mobile Profits funnel (#1 on ClickBank)
- Health and supplement brands — compliance-aware copy with subscription-focused upsells, including the $40M Gluco 6 funnel
- Financial publishers — long-form persuasion funnels with regulatory guardrails
- E-commerce and DTC brands — product launch funnels with AOV maximization
- Info product businesses — high-ticket funnels with webinar and application paths
- SaaS companies — trial-to-paid funnels with onboarding sequences
Proven Results
Real numbers from real offers.
Mobile Profits
Up to 4% conversion. #1 ClickBank offer. Full funnel copy.
Gluco 6
Complete funnel: VSL, upsells, email sequence.
Biz-Op Hybrid Funnel
Full-funnel copy including upsell sequence.
What You Get When You Hire Me
Every deliverable is engineered to maximize revenue across the entire funnel — not just one page.
Complete Funnel Copy
All copy for every step — ads, landing pages, sales pages, order forms, upsells, downsells, and thank-you pages.
Funnel Architecture Map
Strategic funnel blueprint showing page flow, conversion goals, upsell logic, and email integration points.
Email Follow-Up Sequence
Post-purchase and abandoned cart email sequences designed to maximize lifetime value and recover lost sales.
Order Bump Copy
Optimized order bump copy positioned on the checkout page to increase AOV with minimal friction.
Split Test Variations
Alternative versions of key funnel elements — headlines, offers, CTAs — designed for systematic A/B testing.
Funnel Optimization Guide
Testing priorities, key metrics, and optimization roadmap for ongoing improvement after launch.
Ready for a funnel that maximizes every click?
Book a free strategy call. I’ll audit your current funnel and show you exactly where the revenue is leaking.
What Clients Say
The funnel you wrote is doing great. Sales page converting at 8% on cold traffic.
Rob is a killer copywriter. We're getting a 300% Return on Ad Spend...
We hired Rob as our Copy Chief for CA Labs!
Rob, high five!! You da Man! Great to get that bump in conversions!
Related Services
Other direct-response copywriting services that complement sales funnel copywriter.
Verticals I Write For
Deep experience across verticals that demand direct-response excellence.
Frequently Asked Questions
I write all the copy that moves a prospect through the buying journey — from the initial ad to the landing page, sales page or VSL, order form, upsells, downsells, and email follow-up sequences. The key difference from hiring separate copywriters for each page: I design the entire funnel as one persuasion system, so every transition is seamless and every page builds on the momentum of the previous one.
A typical direct-response funnel includes 5–8 pages: landing or opt-in page, sales page or VSL, order form, 1–3 upsell pages, a downsell page, and a thank-you page. More complex funnels add webinar registration, replay pages, or application pages. I recommend the optimal structure based on your offer, price point, and traffic source.
A complete funnel typically takes 4–6 weeks from briefing to final deliverables. That includes deep research, funnel architecture planning, writing every page, email sequences, and one revision round. The timeline depends on the number of pages and offer complexity. I never rush the research or architecture phases — that is where funnel revenue is won or lost.
Yes. I write funnel copy that works across ClickFunnels, Kartra, Kajabi, Shopify, and custom-built funnels. The copy is platform-agnostic — the Mobile Profits funnel that generated $30M would convert regardless of what software rendered it. Great funnel copy is about persuasion architecture, not platform features.
The sales page or VSL typically has the biggest impact on front-end conversion. But I have seen funnels where optimizing the upsell sequence had a bigger impact on total revenue than improving the sales page — because the upsells increased AOV by 50–100%. That is why a funnel copywriter needs to treat every page as a revenue lever, not just the front end.
Funnel copywriting is priced as a complete project, depending on the number of pages, offer complexity, and whether email sequences are included. It is the highest-ROI copywriting investment you can make — because it touches every revenue lever in your business simultaneously. A funnel that increases front-end conversion by 1% and AOV by 30% on the same traffic changes your entire unit economics.