Sales Funnel Copywriter
End-to-end funnel copy optimized for maximum AOV and lifetime value.
Why Hire a Specialist Sales Funnel Copywriter?
A sales funnel is a system — and the copy at every step of that system must work together as a cohesive whole. Most businesses build their funnels piecemeal: one copywriter writes the ads, another writes the landing page, a third writes the sales page, and nobody writes the upsells with any strategic thought at all. The result is a funnel full of disconnects that leak revenue at every transition. A specialist sales funnel copywriter thinks in systems. Every piece of copy — from the first ad impression to the final downsell — is part of a unified persuasion architecture designed to maximize both conversion rate and average order value.
Funnels That Maximize Every Click
A funnel is only as strong as its weakest step. I write complete funnel copy — ads, landing pages, sales pages, order bumps, upsells, and downsells — ensuring every transition is seamless and every step maximizes revenue. My sales funnel copywriting has generated $523M+ in tracked results for clients across health, finance, e-commerce, and info product verticals. The key is treating the funnel as a single persuasion narrative that unfolds across multiple pages, with each step building on the emotional momentum created by the previous one.
Funnel Architecture and Copy Strategy
Before I write a single word of funnel copy, I map the complete customer journey from first touch to final purchase. This includes identifying the optimal funnel structure for your offer, planning the persuasion arc across all pages, determining where to place upsells and order bumps for maximum take rates, and engineering the email follow-up sequences that capture revenue from prospects who do not buy immediately. This strategic planning phase is what separates professional sales funnel copywriting from simply writing individual pages and hoping they work together.
Maximizing Average Order Value
The real money in any funnel is not the front-end sale — it is the upsells, downsells, and order bumps that increase average order value. As a sales funnel copywriter, I engineer every post-purchase step to feel like a natural extension of the original buying decision. The upsell copy references the product they just bought, reinforces their smart decision, and presents the upgrade as the logical next step. This approach typically increases AOV by 30 to 100 percent without eroding customer trust or increasing refund rates.
Sales Funnel Copywriting Across Industries
I have built complete sales funnels for ClickBank vendors, health and supplement brands, financial publishers, SaaS companies, e-commerce and DTC brands, and info product businesses. Each industry has different optimal funnel structures, price points, and upsell strategies. A supplement funnel needs compliance-aware copy and subscription-focused upsells. A SaaS funnel needs feature-focused sales pages and annual plan upgrades. My cross-industry experience as a sales funnel copywriter means I can recommend and execute the funnel architecture that maximizes revenue in your specific market.
What You Get
Every deliverable is built on proven direct-response frameworks — not templates.
Complete Funnel Copy
All copy for every step of your funnel — ads, landing pages, sales pages, order forms, upsells, downsells, and thank-you pages.
Funnel Architecture Map
Strategic funnel blueprint showing page flow, conversion goals, upsell logic, and email integration points.
Email Follow-Up Sequence
Post-purchase and abandoned cart email sequences designed to maximize customer lifetime value and recover lost sales.
Order Bump Copy
Optimized order bump copy positioned on the checkout page to increase AOV with minimal friction.
Split Test Variations
Alternative versions of key funnel elements — headlines, offers, CTAs — designed for systematic A/B testing.
Funnel Optimization Guide
Strategic document outlining testing priorities, key metrics to track, and optimization roadmap for ongoing improvement.
Ready to hire a sales funnel copywriter?
Book a free strategy call to discuss your project.
What Clients Say
The funnel you wrote is doing great. Sales page converting at 8% on cold traffic.
Rob is a killer copywriter. We're getting a 300% Return on Ad Spend...
Rob, high five!! You da Man! Great to get that bump in conversions!
This script looks awesome, thank you so much! I can't believe how fast you are!
Relevant Work Samples
Examples from my portfolio in this space.
Industries I Write For
Deep experience across verticals that demand direct-response excellence.
Frequently Asked Questions
A sales funnel copywriter writes all the copy that moves a prospect through the buying journey — from the initial ad or email to the landing page, sales page, order form, upsells, downsells, and follow-up sequences. The goal is to maximize conversion at every step and increase average order value while maintaining a cohesive persuasion narrative throughout.
A typical direct-response funnel includes 5-8 pages: a landing or opt-in page, a sales page, an order form, 1-3 upsell pages, a downsell page, and a thank-you page. More complex funnels may include additional elements like webinar registration pages, replay pages, or application pages. I recommend the optimal structure based on your offer and market.
A complete funnel copywriting project typically takes 4-6 weeks from briefing to final deliverables. This includes research, strategic architecture planning, writing all funnel pages, email sequences, and one revision round. The timeline depends on the number of pages and complexity of the offer.
Yes. I write funnel copy that works across all major funnel-building platforms including ClickFunnels, Kartra, Kajabi, Shopify, and custom-built funnels. The copy is platform-agnostic — great funnel copy converts regardless of what software renders it.
Every page matters, but the sales page typically has the biggest impact on overall funnel performance because it is where the primary buying decision happens. That said, I have seen funnels where optimizing the upsell sequence had a bigger impact on revenue than improving the sales page, because the upsells dramatically increased AOV. A specialist sales funnel copywriter treats every page as a revenue lever.
Sales funnel copywriting is priced as a complete project, with the cost depending on the number of pages, complexity of the offer, and whether email sequences are included. Because funnel copy touches every revenue lever in your business, it tends to be the highest-ROI copywriting investment. Pricing is discussed during our initial strategy call.