ClickBank funnels written for
Why Most ClickBank Offers Never Make the Affiliate Queue
You launched a ClickBank offer. Maybe two. Maybe a dozen. Some did okay. None became the offer affiliates fight to promote.
Here's why. ClickBank is a two-sided marketplace and most copywriters only write to one side of it.
Side one is the buyer. Cold traffic, attention deficit, shopping for a transformation. Your sales page has to convert them at a rate that pays back ad spend with margin to spare.
Side two is the affiliate. They aren't reading your copy — they're reading your stats. Gravity, EPC, refund rate, AOV, take rate on the order bump. They run the numbers. If your EPC clears their threshold, they push your offer to the top of their queue. If it doesn't, they ignore you and promote the next one. Most offers never make the queue.
The result: you launch with hope. You scale with your own ad spend. You hit a ceiling. The affiliate engine that scales ClickBank winners never cranks for your offer — because the back-end math doesn't work. AOV stalls at $97. Refund rate drifts toward 12%. Net EPC sits at $0.84 when affiliates need $1.20 to back you. At $5K/day in your own spend, every week is $35K burning while the brand that figured the math out two months earlier compounds without you.
The structural problem isn't willpower or word choice. It's that most ClickBank copywriters write the front-end VSL and call the funnel done. The skill ClickBank actually rewards: writing copy that converts the buyer AND lifts EPC enough that affiliates do the scaling for you.
$30M Mobile Profits, $40M Gluco 6, 300% Ben Palmer — Recent ClickBank Wins
The Mobile Profits VSL I wrote became the #1 offer on ClickBank and did over $30 million. Up to 4% conversion on cold traffic. The hybrid sales-page-and-VSL format I architected for it cleared Meta's automated review every time the ads ran.
The Gluco 6 supplement funnel — same affiliate-marketplace dynamics, blood-sugar mechanism — did $40 million end-to-end. Compliance posture tight from the first draft.
For Ben Palmer, a ClickBank Platinum vendor, the email-driven funnel I wrote drove 300% Return on Ad Spend. He put it on record: "Rob is a killer copywriter."
Christian Green at ClickBank itself looked at my copy and said: "Overall, I really like your writing, and your copy really stands out."
Across multiple anonymized ClickBank order-bump and upsell stacks, take rates have landed in the 30–40%+ range. (Vendor names stay private; the math is in the back-end.)
If you have a ClickBank offer running and EPC isn't where affiliates need it to be, I work as a control-beater. Send me your current VSL or sales page, your back-end stats (AOV, refund rate, EPC, gravity), and the affiliate-tools page. I'll tell you on the strategy call exactly where the math is leaking and whether I can write something that beats your control. Compliance and ClickBank-review notes on the call come free.
The ClickBank Copywriter Top DR Operators Hire
Stefan Georgi (the copywriter behind over $1B in tracked sales) hired me as Copy Chief inside Copy Accelerator's CA Labs. Justin Goff publicly credited me with stepping up and knocking it out of the park. Ben Palmer, a ClickBank Platinum vendor, clocked 300% ROAS on a funnel I wrote.
Caleb O'Dowd — a direct-response marketer — came back with: "Rob, high five!! You da Man! Great to get that bump in conversions!"
Mark Shay, who has seen more supplement-and-biz-op copy than most, put it on record: "Rob is probably the most methodical copywriter I've seen. This impresses me."
These are operators with their own money on the line. ClickBank doesn't reward writers who can't do the back-end math — the marketplace clears them out inside two launch windows. DR operators at this level keep handing me ClickBank work — and that's the proof that matters more than any individual stat.
How I Architect a ClickBank Funnel Affiliates Fight to Promote
Every ClickBank engagement moves through the same four phases. None are optional. This is the actual work — not a "process" page filling space.
- Phase 1 — Marketplace + audience research: I audit ClickBank Top 50 in your category for what's currently driving the highest gravity scores and EPCs, mine reviews and forums for the language your buyers actually use, and benchmark your offer's back-end math (AOV, refund rate, take rates) against the threshold top affiliates require. My AI workflow processes 50+ competitor VSLs and thousands of reviews while a manual pass reads three.
- Phase 2 — Two-sided funnel architecture: I map the funnel against both the buyer journey AND the affiliate-EPC math at every step. Front-end VSL converts cold traffic; order bump lifts AOV; OTO1, OTO2, downsell stack the back-end so EPC clears the affiliate threshold. The math isn't bolted on at the end — it's designed in from step one.
- Phase 3 — ClickBank-review-aware drafting: every claim sits inside ClickBank's content guidelines from the first draft — income-claim posture, health-claim posture, testimonial-hedging, refund-policy framing. I draft VSL, sales page, order bump, OTO1, OTO2, downsell, thank-you, and email sequence as a connected system. Plus the affiliate-tools page, swipe copy, and promotional angles affiliates can run.
- Phase 4 — Launch-and-scale roadmap: a sequenced plan for getting first affiliates on, hitting the gravity inflection point that pulls top-50 affiliates in, and the back-end iterations that keep EPC compounding after launch. One revision round across the full funnel is included.
Asset Types I Write for ClickBank Vendors
ClickBank vendors don't buy copy by category — they buy connected funnel systems. Each asset has different mechanics, but they're engineered to work as one. The asset types below are the ones I ship most often for ClickBank operators.
- VSL Copywriter — the front-end VSL is where the ClickBank funnel converts cold traffic. Mobile Profits anchors the ClickBank VSL track at $30M.
- Sales Funnel Copywriter — end-to-end ClickBank funnel architecture with EPC math designed in from step one.
- Upsell & Downsell Copywriter — ClickBank back-end stacks. 30–40%+ take rates on order-bump and upsell anonymized vendor wins.
- Email Copywriter — buyer follow-up sequences (300% Ben Palmer ROAS proof) plus affiliate-recruitment and promotional-launch sequences.
- Ad Copywriter — cold-traffic ad copy feeding ClickBank funnels. Mobile Profits ad suite cleared Meta review every time.
- Facebook Ads Copywriter — Meta-review-aware ad suites for ClickBank cold traffic. 300% ROAS without triggering policy review.
Three brains. One engagement.
The mechanism behind every project I deliver — including yours.
- Brain 1
My copywriting brain
40+ years of direct-response craft for Apple, IBM, Microsoft, Citibank, Morgan Stanley — and the campaign behind $523M for Belron.
- Brain 2
Claude Code, with my custom copywriting skills
Anthropic's most capable model, augmented by my own skill files — proprietary frameworks and evaluation criteria from real campaigns. Open-sourced as proof.
- Brain 3
My Obsidian copywriting brain
A 1,239-file knowledge base spanning the old DR masters through current AI marketing — indexed and instantly retrievable while I write yours.
Proven Results
Real numbers from real offers.
Mobile Profits VSL
Up to 4% conversion on cold traffic. Hybrid sales-page-and-VSL format cleared Meta's automated review every time the ads ran.
Ben Palmer / ClickBank Platinum Vendor
"Rob is a killer copywriter. We're getting a 300% Return on Ad Spend."
Gluco 6 Supplement Funnel
Blood-sugar supplement funnel with subscription-priced front end. Same affiliate-marketplace dynamics as ClickBank biz-op.
Anonymized Order-Bump + Upsell Stacks
Order-bump and upsell take rates on multiple anonymized vendor wins. Vendor names stay private; the math is in the back-end.
What You Get When You Hire Me
Every deliverable is engineered for the ClickBank vendor who needs both buyer conversion AND affiliate-grade EPC — not one or the other.
ClickBank VSL Scripts
Front-end VSLs and hybrid sales-page/VSL formats engineered for ClickBank cold traffic. Mobile Profits-style hooks.
Order Bump + OTO Stack
Order bump + OTO1 + OTO2 + downsell + thank-you page sequence engineered to lift EPC above the affiliate threshold.
Affiliate Tools Page
Swipe copy, email templates, banner copy, and promotional angles affiliates can run — the assets that earn you placement in their queue.
Email Sequences
Buyer follow-up sequences (300% Ben Palmer ROAS) plus affiliate-recruitment and launch-promotional sequences.
ClickBank-Review-Aware Ad Copy
Cold-traffic Meta, YouTube, and native ad copy designed to pass platform review while feeding the funnel.
Launch-and-Scale Roadmap
Sequenced plan for first-affiliate recruitment, hitting the gravity inflection point, and post-launch back-end iteration.
Ready for a ClickBank funnel that affiliates fight to promote?
Book a free strategy call. Send me your current VSL or sales page, your back-end stats (AOV, refund rate, EPC, gravity), and the affiliate-tools page — I'll tell you honestly where EPC is leaking, where gravity stalled, and whether I can write something that beats your control. ClickBank-review notes come free.
What Clients Say
Rob is a killer copywriter. We're getting a 300% Return on Ad Spend...
Overall, I really like your writing, and your copy really stands out.
Rob, high five!! You da Man! Great to get that bump in conversions!
Rob is probably the most methodical copywriter I've seen. This impresses me.
We hired Rob as our Copy Chief for CA Labs!
A big shoutout to Rob Palmer who stepped up and knocked it out of the park.
Services for Your Vertical
I offer a full range of direct-response copywriting services tailored to your niche.
Related Verticals
Explore other industries where I deliver results-driven copy.
Frequently Asked Questions
A senior ClickBank copywriter writes the connected funnel system that wins both sides of the marketplace — the cold-traffic VSL or hybrid sales page that converts the buyer, plus the order bump, OTO1, OTO2, downsell, thank-you page, and email sequence that lift EPC above the threshold top affiliates require before they'll promote your offer. Mobile Profits, the #1 ClickBank offer in its window, did $30M end-to-end. Same disciplined approach across health, supplement, and biz-op verticals.
I take a selective number of new ClickBank engagements each quarter so the work stays at the level the proof requires. Most kickoffs happen within two weeks of the strategy call. If the project is a fit, I'll send a fixed-price proposal within 48 hours. If it isn't, I'll tell you on the call and point you toward someone in my network who's better suited.
I don't use generic ChatGPT prompting. I use Claude Code augmented by my own custom-built copywiting skills — proprietary skill files that encode 40 years of frameworks, ClickBank-vertical hook patterns, EPC-math evaluation criteria, and ClickBank-review-aware drafting into a working AI workflow, with my 1,239-file Obsidian copywriting brain as the reference layer. The AI processes 50+ competitor ClickBank VSLs and thousands of reviews while a manual pass reads three. I make every strategic and structural call. The AI carries the volume.
ClickBank engagements are fixed-price. A standalone ClickBank VSL or hybrid sales page starts at $10K. A full ClickBank funnel (VSL + back-end stack + affiliate-tools page + email sequences) typically starts at $25K. You'll have a clear quote within 48 hours of the strategy call. No hourly billing, no scope creep, no surprises. Here's the framing that matters: a back-end stack that lifts EPC from $0.84 to $1.20 doesn't just pay for the writer — it unlocks the top-50 affiliate engine that scales ClickBank winners.
A standalone ClickBank VSL or hybrid sales page takes 3–4 weeks from kickoff to final draft. A full ClickBank funnel (VSL + back-end stack + affiliate-tools page + email sequences) runs 6–9 weeks. Marketplace research and EPC-math benchmarking always come first — that's where the affiliate-threshold lift lives. Rush timelines are possible, but I never shortcut the research.
Top affiliates promote offers where the math works. The single biggest lever is back-end EPC — the order bump and upsell stack that lift earnings-per-click above the threshold they require. Beyond that: gravity inflection (getting the first 5–10 affiliates running so the gravity score becomes self-marketing), an affiliate-tools page that makes promoting effortless (swipe copy, email templates, ad angles, banners), and launch-sequence promotional materials for partner-list activation. I write all of it as part of the engagement, sequenced into a launch-and-scale roadmap.
Front-end: VSLs (Mobile Profits anchors the track), TSLs, hybrid sales-page/VSL formats, advertorial bridges. Back-end: order bump, OTO1, OTO2, downsell, thank-you page. Affiliate: tools page, swipe copy, email templates, banner ad copy, promotional angles. Email: buyer follow-up, abandon-cart, post-purchase upsell, re-engagement, plus affiliate-recruitment and launch-promotional sequences. Ad copy: ClickBank-review-aware Meta, YouTube, and native suites. Every asset is written to function as part of the connected funnel system.
Within 48 hours of the call, you'll have a fixed-price proposal with scope, deliverables, and timeline. If you say yes, kickoff is inside two weeks. The first phase is marketplace and EPC-math research, then two-sided funnel architecture, then ClickBank-review-aware drafting, then a launch-and-scale roadmap and one revision round across the full funnel. You'll see the work as it's built — not as a single drop at the end.