Why Hire a Specialist Ad Copywriter?
Paid advertising is the most expensive form of copywriting per word — because every word either makes money or wastes it. A specialist ad copywriter understands that ad copy is not just creative writing in a small format. It is the strategic intersection of audience psychology, platform algorithms, compliance requirements, and direct-response persuasion compressed into the smallest possible space. The hook must stop the scroll in under two seconds. The body must build enough desire to earn the click. And the entire ad must work within the platform's content policies while still being compelling enough to outperform every other ad competing for your prospect's attention.
Ads That Stop the Scroll
In a world where your prospect scrolls past thousands of ads per day, your ad copy has milliseconds to earn attention. I write ad copy that stops the scroll through unexpected angles, emotional hooks, and curiosity gaps that make clicking irresistible. But stopping the scroll is only half the job — the ad also needs to pre-qualify the click so you are not paying for traffic that will never convert. My ad copywriting approach balances attention-grabbing hooks with prospect qualification to deliver clicks that actually convert downstream in your funnel.
Platform-Specific Ad Copywriting
Every advertising platform has its own rules, best practices, and audience behavior patterns. Facebook and Meta ads require hooks that work in a fast-scrolling feed with short attention spans. Google Search ads must match user intent with precision and compete for click-through rate against other advertisers. YouTube ads need to earn the first five seconds before the skip button appears. Native ads must blend with editorial content while still driving action. As an ad copywriter who has written across all major platforms, I tailor the copy strategy, format, and voice to match each platform's unique dynamics.
Compliance-Aware Ad Copy
One of the biggest challenges in ad copywriting is staying compliant with platform policies — especially in regulated industries like health supplements and financial services. An ad that gets rejected or flagged does not just waste time, it can put your entire ad account at risk. I write ad copy that pushes the boundaries of what is allowed without crossing them, using proven language patterns and angles that satisfy platform reviewers while still driving strong click-through and conversion rates. This compliance-aware approach protects your accounts while maximizing your advertising ROI.
Testing Frameworks for Ad Copy
The best ad copywriters are not just writers — they are systematic testers. I approach ad copywriting with a testing framework that identifies the key variables to test: hooks, angles, CTAs, proof elements, and emotional triggers. Rather than writing a single ad and hoping it works, I deliver sets of variations designed to be tested against each other, with clear hypotheses about what each variation is designed to learn. This systematic approach to ad copy testing means you find winning ads faster and scale your campaigns more efficiently.
What You Get
Every deliverable is built on proven direct-response frameworks — not templates.
Ad Copy Suites
Sets of 5-10 ad variations per campaign, with multiple hooks, angles, and CTAs designed for systematic split testing.
Platform-Specific Formatting
Ad copy formatted to each platform's specifications — character limits, headline/description structure, and creative notes.
Hook Library
Collection of proven opening hooks and angles that can be mixed and matched across campaigns and platforms.
Audience Angle Matrix
Strategic document mapping different audience segments to the specific emotional angles and proof elements most likely to convert them.
Compliance Review Notes
Platform compliance considerations for each ad, especially for regulated industries like health and finance.
Testing Roadmap
Prioritized testing plan showing which ad elements to test first and how to iterate based on results.
Ready to hire a ad copywriter?
Book a free strategy call to discuss your project.
What Clients Say
One of your ads has just taken the lead. High-converting campaign!
Woah, this script is awesome! The squeeze page copy is crushing the old one.
Rob is a killer copywriter. We're getting a 300% Return on Ad Spend...
The funnel you wrote is doing great. Sales page converting at 8% on cold traffic.
Relevant Work Samples
Examples from my portfolio in this space.
Industries I Write For
Deep experience across verticals that demand direct-response excellence.
Frequently Asked Questions
I write ad copy for Facebook and Meta, Google Search, YouTube, TikTok, and native advertising platforms like Taboola and Outbrain. Each platform has different best practices, compliance requirements, and audience behavior patterns, and I tailor the copy accordingly.
I typically deliver 5-10 ad variations per campaign, designed as a testing suite with different hooks, angles, and CTAs. This gives you enough variation to run meaningful split tests and find winning combinations faster than testing a single ad at a time.
Yes. I write scripts for video ads including YouTube pre-roll, Facebook and Instagram video ads, TikTok ads, and UGC-style video scripts. Video ad scripts require different pacing and hook mechanics than static ads, and I adapt the approach accordingly.
I have extensive experience writing ad copy for regulated industries. I use proven language patterns and angles that satisfy platform reviewers while maintaining strong persuasion. This includes careful wording of claims, strategic use of disclaimers, and angles that focus on benefits rather than specific medical or financial outcomes.
Absolutely. In fact, this is the ideal approach. Ad copy should be strategically aligned with your landing page, sales page, and follow-up sequence to create a seamless experience from click to conversion. I review your existing funnel assets to ensure the ad copy pre-qualifies traffic and sets up the downstream conversion.
Ad copywriting is typically priced per ad suite (a set of variations for a specific campaign) or on a retainer basis for ongoing ad copy needs. Pricing depends on the number of platforms, variations required, and complexity. Details are discussed during our initial strategy call.