Why Hire a Specialist Landing Page Copywriter?
A landing page has exactly one job: convert visitors into leads or customers. That single-minded focus makes landing page copywriting one of the most challenging specialties in direct response. Every element on the page — headline, subhead, body copy, social proof, form fields, and CTA button — must work together as a conversion machine with zero wasted space. A specialist landing page copywriter understands that the copy is not about what you want to say — it is about what your prospect needs to hear to take the action you want them to take. That prospect-first approach, built on research and testing, is what separates high-converting landing pages from the ones that leak visitors.
Landing Pages That Convert
A great landing page is a conversion machine. Every element — headline, sub-headline, body copy, social proof, and CTA — works together to move your visitor toward a single action. I build landing pages that eliminate friction, address objections, and make saying yes the easiest decision your prospect makes all day. Whether your goal is lead capture, webinar registration, free trial signup, or direct purchase, the principles are the same: match the message to the traffic source, make the offer irresistibly clear, and remove every possible reason to say no.
Landing Page Copywriting for Lead Generation
Lead generation landing pages require a specific balance of persuasion and restraint. You need to create enough desire for the lead magnet to overcome the friction of entering personal information — but you also need to pre-qualify the lead so your sales team is not wasting time on unqualified prospects. My landing page copywriting for lead gen focuses on communicating the specific, tangible value of your offer while setting clear expectations about what happens next. The result is higher conversion rates AND higher lead quality.
Message Match and Traffic Alignment
One of the most overlooked aspects of landing page copywriting is message match — ensuring that the landing page copy aligns precisely with the ad, email, or content that drove the visitor there. When a prospect clicks an ad about a specific problem and lands on a page about something different, conversion rates collapse. I write landing pages that maintain perfect message continuity from traffic source to conversion, matching the language, tone, and promise that earned the click in the first place.
Testing and Optimization
The best landing page copywriters know that the first version is never the final version. I approach landing page copywriting with a testing mindset, delivering copy that includes built-in optimization opportunities: headline alternatives, CTA variations, and different proof element arrangements. I also provide strategic guidance on what to test first based on the expected impact on conversion rates, so your optimization efforts generate maximum ROI from minimum testing volume.
What You Get
Every deliverable is built on proven direct-response frameworks — not templates.
Full Landing Page Copy
Complete landing page copy optimized for your specific conversion goal — lead capture, registration, trial signup, or direct sale.
Headline & CTA Variations
Multiple headline, subhead, and CTA button text options for A/B testing to find the highest-converting combination.
Above-the-Fold Wireframe
Strategic layout recommendation for the critical above-the-fold section, including hierarchy of elements for maximum impact.
Social Proof Strategy
Recommendations for testimonial selection, placement, and formatting to maximize credibility and conversion lift.
Form Optimization Notes
Guidance on form field selection, microcopy, button text, and trust signals to minimize form abandonment.
Revision Round
One comprehensive revision round plus testing prioritization guide for ongoing optimization.
Ready to hire a landing page copywriter?
Book a free strategy call to discuss your project.
What Clients Say
Woah, this script is awesome! The squeeze page copy is crushing the old one.
This is exactly what I wanted. Awesome work, Rob.
Looks fantastic! Great work overall...I'm sure this will bring in lots of new business!
Rob, you are awesome. I love it. And Holy Moly, you are super quick!
Relevant Work Samples
Examples from my portfolio in this space.
Industries I Write For
Deep experience across verticals that demand direct-response excellence.
Frequently Asked Questions
A landing page is typically shorter and focused on a single conversion action like lead capture, webinar registration, or free trial signup. A sales page is longer and designed to take someone through the entire buying decision in one visit. Both require direct-response copywriting skills, but the strategy, length, and persuasion intensity differ significantly.
High-converting landing pages share several characteristics: a clear, benefit-driven headline that matches the traffic source, focused copy that addresses a single offer, strong social proof, minimal navigation distractions, and a prominent CTA with low-friction form design. The specific formula depends on your offer, audience, and traffic temperature.
I focus on the copy, which is the primary driver of landing page conversion rates. However, I provide wireframe guidance, layout recommendations, and design notes so your designer or developer can build the page in a way that supports the copy strategy. Copy and design should work together, and I make sure my deliverables facilitate that.
The headline is the single most important element on any landing page. It determines whether a visitor stays or bounces in the first 2-3 seconds. That is why I deliver multiple headline variations for testing — even a small improvement in headline performance can dramatically increase overall conversion rates.
Yes, and this is one of my specialties. Landing pages for paid traffic require precise message match with the ads driving the traffic, and they need to convert efficiently because every non-converting visitor costs you money. I work closely with your media buying team to ensure the landing page copy aligns with your ad angles and audience targeting.
Landing page copywriting is priced on a project basis, depending on the complexity of the offer, the amount of research required, and the deliverables included. Pricing is discussed during our initial strategy call. Given that even small conversion improvements on a landing page can generate significant ROI, the investment typically pays for itself quickly.