Landing pages written for
Why Most Landing Pages Leak Money
You are paying for every click that hits your landing page. Every single one. And right now, most of those clicks are bouncing — landing, scanning the headline, and leaving without taking action. The standard landing page conversion rate across industries is 2–5%. That means 95–98% of the traffic you paid for is walking away. Most of the time it is not because the offer is bad. It is because the landing page copy does not do its job. A landing page has exactly one job: convert the visitor into a lead or a buyer. That requires every element — headline, subhead, body copy, social proof, form fields, and CTA button — working together as a single conversion system with zero wasted space. One weak headline, one moment of friction, one unanswered objection — and the click you paid for is gone.
What a Landing Page That "Crushes the Old One" Looks Like
When a lead-gen specialist told me my squeeze page copy was "crushing the old one," that was not a lucky rewrite. It was the result of the same process I use on every landing page: deep research into what the prospect actually needs to hear to take the next step, then building the page around those triggers with zero filler. The same approach drove an 8% conversion rate on cold traffic for a DTC funnel, 4.8% front-end conversion on a biz-op landing page, and a 22% trial-to-paid lift on a SaaS onboarding page. The pattern is always the same: the headline matches the promise that earned the click, the copy addresses the one objection standing between the visitor and the action, and the CTA makes saying yes feel like the easiest decision they will make all day.
The Copy Chief That Top Copywriters Hire
Stefan Georgi — the copywriter behind over $1 billion in tracked sales — hired me as Copy Chief for Copy Accelerator. Justin Goff, one of the sharpest direct marketers in the business, gave me a public shoutout for stepping up and knocking it out of the park. These are people who test landing pages obsessively and know exactly what converts. They work with me because my copy performs — on landing pages, squeeze pages, and every other page that sits between ad spend and revenue.
Message Match: The Conversion Killer Nobody Talks About
Here is why your landing page might be underperforming even with good copy: the message does not match the traffic source. Your prospect clicked an ad about a specific problem. They land on a page about something slightly different. The disconnect is subtle — maybe just a different angle or tone — but the conversion rate drops off a cliff. I write landing pages that maintain perfect message continuity from traffic source to conversion. That means the headline echoes the promise that earned the click, the language matches what the prospect expects to see, and the entire page feels like the natural next step — not a new conversation. This is one of the highest-leverage optimizations in landing page copywriting, and most copywriters ignore it completely.
How I Write a Landing Page That Converts
Every landing page I write follows a process refined over four decades. Each phase is tied to a specific conversion outcome.
- Phase 1: Traffic source analysis — I study the ads, emails, or content driving traffic to understand exactly what promise earned the click. The landing page must fulfill that promise instantly.
- Phase 2: Single-action architecture — I strip the page down to one goal, one offer, and one CTA. Every element either advances that conversion or gets cut.
- Phase 3: Above-the-fold optimization — the headline, subhead, and CTA must make the value proposition clear in under 3 seconds. I deliver multiple variations for split testing.
- Phase 4: Friction elimination — form field optimization, microcopy, trust signals, and social proof placement, all designed to remove every reason to hesitate.
Landing Pages for Every Conversion Goal
Different landing page types require different persuasion strategies. A lead-gen squeeze page needs enough desire to overcome form friction while pre-qualifying the lead. A webinar registration page must sell the event, not the product. A free trial page must reduce perceived risk to near zero. I have written high-converting landing pages across all of them.
- Lead generation squeeze pages — including pages that crushed previous controls
- Webinar and event registration pages
- Free trial and SaaS signup pages — including a sequence that drove 22% trial-to-paid lift
- Direct-sale landing pages for ClickBank, DTC, and info product offers
- Bridge pages between ads and long-form sales funnels
- Opt-in pages for email list building and lead magnets
Proven Results
Real numbers from real offers.
DTC Funnel Landing Page
Landing page feeding a direct-sale funnel.
Biz-Op Landing Page
Hybrid landing page with embedded VSL.
Chatterkick Onboarding
Landing page and onboarding flow for SaaS platform.
What You Get When You Hire Me
Every deliverable is engineered to maximize conversion rate — not just fill a page.
Full Landing Page Copy
Complete landing page copy optimized for your specific conversion goal — lead capture, registration, trial signup, or direct sale.
Headline & CTA Variations
Multiple headline, subhead, and CTA button text options for A/B testing to find the highest-converting combination.
Above-the-Fold Wireframe
Strategic layout recommendation for the critical above-the-fold section, including hierarchy of elements for maximum impact.
Social Proof Strategy
Recommendations for testimonial selection, placement, and formatting to maximize credibility and conversion lift.
Form Optimization Notes
Guidance on form field selection, microcopy, button text, and trust signals to minimize form abandonment.
Revision Round
One comprehensive revision round plus testing prioritization guide for ongoing optimization.
Ready for a landing page that actually converts?
Book a free strategy call. I’ll tell you exactly where your current page is leaking conversions — and how to fix it.
What Clients Say
Woah, this script is awesome! The squeeze page copy is crushing the old one.
Rob is a killer copywriter. We're getting a 300% Return on Ad Spend...
We hired Rob as our Copy Chief for CA Labs!
Rob is probably the most methodical copywriter I've seen. This impresses me.
Related Services
Other direct-response copywriting services that complement landing page copywriter.
Verticals I Write For
Deep experience across verticals that demand direct-response excellence.
Frequently Asked Questions
A landing page is typically shorter and focused on a single conversion action — lead capture, webinar registration, or free trial signup. A sales page is longer and designed to take someone through the entire buying decision in one visit. Both require direct-response skills, but landing pages demand tighter copy, faster value communication, and ruthless elimination of friction. I write both.
Message match with the traffic source, a headline that communicates the value proposition in under 3 seconds, focused copy that addresses a single offer, strong social proof, and a CTA with minimal friction. But the biggest factor most people miss is what I call the "promise chain" — the landing page must instantly fulfill the promise that earned the click. Break that chain and conversions collapse.
I focus on the copy, which is the primary driver of landing page conversion rates. But I deliver above-the-fold wireframes, layout recommendations, and design notes so your designer or developer builds the page in a way that supports the copy strategy. Copy and design must work together — my deliverables ensure they do.
The headline determines whether a visitor stays or bounces in the first 2–3 seconds. On paid traffic, every bounce is money lost. That is why I deliver multiple headline variations for testing — even a small headline improvement can dramatically increase your conversion rate and cut your effective cost per lead or sale.
This is one of my specialities. Landing pages for paid traffic must convert efficiently because every non-converting visitor costs you money. I study your ad angles and audience targeting to ensure the landing page copy creates a seamless experience from click to conversion — not a disconnect that wastes ad spend.
Landing page copywriting is project-based, and pricing depends on complexity, research scope, and deliverables. But here is how I think about it: if your landing page converts at 3% instead of 2%, that is a 50% improvement on the same traffic. At serious daily ad budgets, that difference pays for the copywriter in the first week and keeps paying every day after.