Why Hire a Specialist Sales Page Copywriter?
A sales page is the hardest-working piece of copy in your business. It has to take a stranger — often a cold, skeptical stranger who arrived from a paid ad — and persuade them to hand over their money in a single visit. That is a fundamentally different job than writing emails, blog posts, or brand copy. A specialist sales page copywriter understands the persuasion architecture required: the strategic sequencing of headlines, subheads, body copy, social proof, and calls to action that moves a reader through awareness, interest, desire, and action. Without that architecture, you are just publishing words on a page and hoping for the best.
Sales Pages That Actually Sell
A great sales page is not just well-written — it is strategically engineered. Every headline, subhead, bullet point, and call to action serves a specific purpose in the persuasion architecture. I build sales pages that move the reader from "who is this?" to "take my money" through a carefully orchestrated sequence of emotional triggers and logical proof. The opening must hook the reader and identify their pain. The middle must build desire through stories, proof, and benefits. The close must make the offer irresistible while overcoming every objection. Miss any of these stages and conversions collapse.
My Sales Page Copywriting Process
My sales page copywriting process starts with understanding your customer better than they understand themselves. Through AI-powered research and three decades of direct-response intuition, I identify the exact emotional triggers that drive purchase decisions in your market. Then I build a sales page that hits every one of those triggers in the right sequence. I map the customer journey from first touch to purchase, identify every objection that could kill the sale, and systematically address each one through copy, social proof, and offer structure. The result is a sales page that does not just look professional — it converts.
Long-Form vs. Short-Form Sales Pages
One of the most common questions I get as a sales page copywriter is whether to go long or short. The answer depends on your offer, your audience, and your traffic temperature. Cold traffic almost always requires long-form sales pages because you need to build trust, establish credibility, and overcome more objections. Warm traffic from your email list can sometimes convert with shorter pages because the relationship already exists. I analyze your specific funnel dynamics and recommend the optimal length — then write every word to justify its place on the page.
Sales Page Copywriting for Every Niche
I have written high-converting sales pages for health supplements, financial newsletters, e-commerce products, ClickBank offers, SaaS platforms, coaching programs, and info products. Each niche has unique buyer psychology, compliance requirements, and proven persuasion patterns. A sales page for a $47 supplement uses different techniques than a sales page for a $2,000 coaching program or a $997 SaaS annual plan. My cross-industry experience as a sales page copywriter means I bring battle-tested frameworks to your market while adapting the approach to fit your specific audience and price point.
What You Get
Every deliverable is built on proven direct-response frameworks — not templates.
Full Sales Page Copy
Complete long-form sales page (typically 3,000-10,000 words) with headlines, subheads, body copy, bullet points, testimonial placement, and CTAs.
Headline Variations
Multiple headline and subhead options for split testing, each targeting different emotional angles and audience segments.
Audience Research Brief
Detailed research document covering target audience pain points, desires, objections, and language patterns.
Wireframe & Copy Map
Strategic layout guide showing section flow, social proof placement, and CTA positioning for your design team.
Objection Handling Matrix
Complete list of buyer objections identified during research, with the copy sections that address each one.
Revision Round
One comprehensive revision round based on your feedback, plus recommendations for A/B testing priorities.
Ready to hire a sales page copywriter?
Book a free strategy call to discuss your project.
What Clients Say
The funnel you wrote is doing great. Sales page converting at 8% on cold traffic.
Your copy is outstanding. Pure gold...this offer will surely be top thanks to you!
Getting copy back from Rob is like Moses receiving the Ten Commandments from God.
This is great, Rob. Awesome job! You are a pro.
Relevant Work Samples
Examples from my portfolio in this space.
Industries I Write For
Deep experience across verticals that demand direct-response excellence.
Frequently Asked Questions
A great sales page copywriter combines deep audience research skills, mastery of persuasion architecture, and the ability to write compelling prose that keeps readers scrolling. They understand that every element on the page — from the headline to the guarantee to the CTA button text — serves a strategic purpose. Experience matters enormously because you need pattern recognition from hundreds of tested sales pages to know what works in different markets.
A sales page is a long-form persuasive document designed to take a reader from awareness to purchase in a single visit. A landing page is typically shorter and designed for a single action like email opt-in or webinar registration. Both require direct-response copywriting skills, but sales pages demand deeper persuasion architecture and more comprehensive objection handling.
Sales page length depends on your offer price, audience temperature, and complexity. As a general rule, higher prices require longer pages, cold traffic requires longer pages, and complex offers require longer pages. I have written converting sales pages from 2,000 words to over 10,000 words. The right length is however long it takes to address every objection and build enough desire to close the sale.
Sales page copywriting pricing depends on the complexity of the offer, the amount of research required, and the length of the final piece. I work on a project basis with pricing discussed during our initial strategy call. The investment typically pays for itself many times over through increased conversions — a well-written sales page can generate revenue for years.
I write sales pages for health and supplements, financial services, e-commerce and DTC, ClickBank offers, SaaS, and info products. Each industry has specific compliance requirements and buyer psychology that I factor into the sales page strategy and copy.
A typical sales page project takes 2-4 weeks from briefing to final draft. This includes audience research, competitive analysis, strategic planning, writing, and one revision round. Complex offers or highly regulated industries may require additional time for research and compliance review.