Email sequences written for
Why Most Email Sequences Lose Money Instead of Making It
You have a list. You are sending emails. But the open rates are sliding, the click-throughs are flat, and your revenue-per-subscriber number makes you wince. The problem is not your list. It is what you are sending them. Most businesses treat email like a megaphone — blast the list, hope for clicks, repeat. That is not email marketing. That is noise. And your subscribers know the difference. A real email sequence is a multi-step persuasion system where every message has a specific strategic job: the subject line earns the open, the first sentence earns the scroll, and every paragraph earns the next. Miss any of those and the email dies in the inbox. Applied across a full sequence — launch, nurture, abandon cart, or daily broadcast — that discipline is what turns a dormant list into a revenue engine.
What a 22% Trial-to-Paid Lift Looks Like
When Chatterkick (a SaaS platform) needed an onboarding email sequence that actually converted free trials into paying customers, the result was a 22% trial-to-paid lift. That did not happen because of a clever subject line. It happened because the sequence was architectured as a persuasion system — behavior-triggered messages that met each user where they were in the product, addressed the specific objection holding them back at that moment, and moved them toward the upgrade at exactly the right time. The same strategic approach has driven email sequences supporting $30M+ VSL funnels, 300% ROAS on email-driven supplement offers, and launch sequences that have generated millions across health, finance, and info product markets. Email is still the highest-ROI marketing channel available. But only when the copy is engineered to convert — not just to fill inboxes.
The Copy Chief That Top Copywriters Hire
Stefan Georgi — the copywriter behind over $1 billion in tracked sales — hired me as Copy Chief for Copy Accelerator. Justin Goff, one of the sharpest direct marketers in the business, gave me a public shoutout for stepping up and knocking it out of the park. These are people who understand that email sequences are the backbone of every profitable funnel. They hired me because my copy performs across every channel — including the emails that drive traffic to the offers.
Launch Sequences That Maximize Revenue Windows
A product launch lives or dies on its email sequence. The pre-launch emails must build anticipation without giving away the close. The launch emails must create urgency and overcome every objection in real time. The post-launch emails must capture fence-sitters before the window shuts. Every email in the sequence has a specific strategic job — and if one email underperforms, the whole launch suffers.
- Pre-launch: seed the problem, tease the mechanism, build desire over 3–5 emails before the cart opens
- Launch: urgency, proof stacking, objection handling, and multiple angle emails that hit different segments of your list
- Post-launch: fence-sitter emails, deadline reminders, and the final "door closing" sequence that captures 20–40% of total launch revenue
- Post-purchase: onboarding, upsell sequences, and referral triggers that maximize customer lifetime value
Nurture, Abandon Cart, and Automated Sequences
Beyond launches, email copywriting powers your business on autopilot. Each sequence type requires different strategic thinking, voice, and cadence. I engineer every automated sequence to generate revenue 24 hours a day without additional ad spend.
- Welcome sequences that turn new subscribers into engaged buyers within the first 7 days
- Nurture sequences that build trust and authority over weeks — so when you make an offer, the list is primed
- Abandon cart emails that recover 10–15% of revenue left on the table
- Re-engagement campaigns that revive cold subscribers before you have to purge them
- Daily broadcast emails that build audience relationships and drive consistent daily revenue
AI-Powered Research. Human-Crafted Emails.
My AI-enhanced process analyzes your existing email metrics, mines competitor sequences, and tests subject line angles — all before I write the first email. You get deeper audience insight and faster iteration. But here is what AI cannot do: it cannot write an email that feels like it was written by a real person to a real person. It cannot build the kind of voice and personality that makes someone look forward to your emails instead of ignoring them. That comes from 40+ years of writing direct-response copy that people actually read. AI gives me speed and data. Experience gives me voice. You get both.
Proven Results
Real numbers from real offers.
Chatterkick
Behavior-triggered onboarding sequence for SaaS platform.
Supplement Launch
Full launch sequence supporting VSL funnel. Cold traffic.
Info Product Launch
Multi-week email sequence for digital product launch.
What You Get When You Hire Me
Every deliverable is engineered to turn your email list into a revenue asset — not just a subscriber count.
Complete Email Sequence
Full sequence of emails (typically 5–15 emails) with subject lines, preview text, body copy, and CTAs for each.
Subject Line Variations
Multiple subject line options per email for A/B testing, plus pre-header text optimized for mobile preview.
Sequence Strategy Map
Visual flow diagram showing the email sequence logic, timing, segmentation triggers, and conversion goals.
Broadcast Email Templates
Reusable email templates and frameworks your team can adapt for ongoing daily or weekly broadcasts.
Audience Segmentation Guide
Recommendations for list segmentation based on behavior, engagement, and purchase history to improve targeting.
Revision Round
One comprehensive revision round across the full sequence, plus recommendations for ongoing optimization.
Ready for email sequences that actually drive revenue?
Book a free strategy call. I’ll audit your current email performance and tell you exactly where the revenue is hiding.
What Clients Say
Rob, you are awesome. I love it. And Holy Moly, you are super quick!
Rob is a killer copywriter. We're getting a 300% Return on Ad Spend...
We hired Rob as our Copy Chief for CA Labs!
Rob is probably the most methodical copywriter I've seen. This impresses me.
Related Services
Other direct-response copywriting services that complement email copywriter.
Verticals I Write For
Deep experience across verticals that demand direct-response excellence.
Frequently Asked Questions
Launch sequences, welcome and nurture sequences, abandon cart flows, re-engagement campaigns, daily and weekly broadcasts, automated sales sequences, onboarding sequences (like the Chatterkick sequence that delivered a 22% trial-to-paid lift), and post-purchase follow-up series. Each type requires a different strategic approach, and I tailor tone, frequency, and persuasion intensity to match your audience and goals.
It depends on the sequence type and goal. Launch sequences typically run 7–15 emails. Welcome and nurture sequences are 5–10. Abandon cart sequences are 3–5. Onboarding sequences vary based on product complexity. I recommend the optimal number based on your specific funnel and revenue goals — every email must earn its place in the sequence.
I write email copy that works across all major platforms — Klaviyo, ActiveCampaign, ConvertKit, Mailchimp, Drip, Ontraport, and others. The persuasion principles are universal. I can also provide platform-specific formatting and automation logic notes if your team needs them.
The metrics that matter are open rates, click-through rates, conversion rates, and revenue per email. But the metric I care about most is revenue per subscriber — because that is what tells you whether your email program is actually working as a business asset. I write with all of these in mind and provide testing recommendations to continuously improve performance.
Yes. Daily broadcasts are one of the most powerful strategies for building audience relationships and driving consistent revenue. The Ben Settle model, the Seinfeld method, soap opera sequences — I know them all and can adapt the approach to fit your brand voice. I can write a bank of daily emails, create templates and frameworks for your team, or both.
Email copywriting is priced per sequence, with the cost depending on the number of emails, strategic complexity, and research required. But here is how I think about it: an email sequence that converts 2% more of your existing list costs you nothing in additional ad spend. It is pure margin. The question is not what the emails cost — it is how much revenue your current emails are leaving on the table every day.