Why Hire a Specialist Email Copywriter?
Email is the highest-ROI marketing channel available — but only when the copy is good enough to earn opens, hold attention, and drive clicks. Most businesses treat email as an afterthought, sending bland newsletters and promotional blasts that their subscribers ignore or unsubscribe from. A specialist email copywriter understands that every email is a micro-persuasion event: the subject line must earn the open, the opening line must earn the scroll, and every paragraph must earn the next. That discipline — applied across an entire sequence — is what turns a dormant email list into a revenue engine.
Email Sequences That Get Read and Get Results
Most email copy is forgettable. It gets deleted, ignored, or triggers an unsubscribe. My email sequences are designed to be the one email your subscriber actually looks forward to opening. Through strategic storytelling, pattern interrupts, and irresistible subject lines, I write emails that build genuine relationships while driving revenue. The key is understanding that email is a conversation, not a broadcast. Every email should feel like it was written by a real person to a real person — because it was. That personal, direct-response approach is what separates emails that convert from emails that get marked as spam.
Launch Sequences That Maximize Revenue Windows
A product launch lives or dies on its email sequence. The pre-launch emails build anticipation and desire. The launch emails create urgency and overcome objections. The post-launch emails capture fence-sitters and extend the buying window. As an email copywriter specializing in direct-response launches, I engineer every email in the sequence to serve a specific strategic purpose — building toward the moment when your subscriber is most likely to buy. My launch sequences have generated millions in revenue across health, finance, e-commerce, and info product launches.
Nurture, Abandon Cart, and Automated Sequences
Beyond launches, email copywriting powers your business on autopilot. Welcome sequences that turn new subscribers into engaged fans. Nurture sequences that build trust over weeks and months. Abandon cart emails that recover revenue left on the table. Re-engagement campaigns that revive cold subscribers. Each type of email sequence requires different strategic thinking, voice, and cadence. I tailor every sequence to match your brand voice, audience expectations, and revenue goals — creating automated email assets that generate revenue 24 hours a day without additional ad spend.
AI-Enhanced Email Copywriting
I use AI to accelerate every phase of email copywriting — from subject line generation and audience research to sequence planning and performance analysis. AI helps me test more subject line variations, identify winning emotional angles faster, and analyze what is working across your email metrics at scale. But the strategic thinking behind the sequence architecture, the emotional resonance of the storytelling, and the persuasion techniques that drive clicks — that is the product of three decades of direct-response email experience that no AI can replicate.
What You Get
Every deliverable is built on proven direct-response frameworks — not templates.
Complete Email Sequence
Full sequence of emails (typically 5-15 emails) with subject lines, preview text, body copy, and CTAs for each.
Subject Line Variations
Multiple subject line options per email for A/B testing, plus pre-header text optimized for mobile preview.
Sequence Strategy Map
Visual flow diagram showing the email sequence logic, timing, segmentation triggers, and conversion goals.
Broadcast Email Templates
Reusable email templates and frameworks your team can adapt for ongoing daily or weekly broadcasts.
Audience Segmentation Guide
Recommendations for list segmentation based on behavior, engagement, and purchase history to improve targeting.
Revision Round
One comprehensive revision round across the full sequence, plus recommendations for ongoing optimization.
Ready to hire a email copywriter?
Book a free strategy call to discuss your project.
What Clients Say
Rob, you are awesome. I love it. And Holy Moly, you are super quick!
My team loved the copy you generated.
Wow, so fast! It looks great...I love it!
Great work on this...overall, really well done. Fantastic work, Rob!
Relevant Work Samples
Examples from my portfolio in this space.
Industries I Write For
Deep experience across verticals that demand direct-response excellence.
Frequently Asked Questions
I write launch sequences, welcome and nurture sequences, abandon cart sequences, re-engagement campaigns, daily and weekly broadcast emails, automated sales sequences, and post-purchase follow-up series. Each type requires a different strategic approach, and I tailor the tone, frequency, and persuasion intensity to match your audience and goals.
It depends on the sequence type and goal. Launch sequences typically run 7-15 emails. Welcome and nurture sequences can be 5-10 emails. Abandon cart sequences are usually 3-5 emails. I recommend the optimal number based on your specific funnel, audience, and revenue goals.
I write email copy that works across all major platforms — Klaviyo, ActiveCampaign, ConvertKit, Mailchimp, Drip, Ontraport, and others. The copy principles are universal. I can also provide platform-specific formatting notes if your team needs them.
The metrics that matter for email copywriting are open rates, click-through rates, conversion rates, and revenue per email. I write with these metrics in mind and can provide recommendations for A/B testing subject lines, CTAs, and sequence timing to continuously improve performance.
Yes. Daily broadcasts are one of the most powerful email strategies for building audience relationships and driving consistent revenue. I can write a bank of daily emails, create templates and frameworks for your team, or provide a combination of both to keep your email program running consistently.
Email copywriting is priced per sequence, with the cost depending on the number of emails, complexity of the strategy, and amount of research required. Individual broadcast emails are also available on a per-email basis. Pricing is discussed during our initial strategy call.