Free Claude Code Compliance Checker Skill: Stop Getting Your Ads Rejected

Your Ad Account Just Got Banned

Your ad account just got banned. Again. No warning, no explanation, no appeal that goes anywhere. You have lost your pixel data, your audience history, and three months of optimization. All because of one word in your primary text that you did not know was a trigger. This is not a rare story. If you run direct response ads on Meta, you have either been banned or you are about to be.

The frustrating part is that the copy was good. It was converting. The hook was dialed in, the CTA was clean, the offer was solid. But somewhere in line three you wrote "Are you struggling with high blood sugar?" and that single personal attribute violation — implying you know the viewer has a medical condition — was enough to trigger a rejection, then a restriction, then a full account shutdown.

And the appeal process? You already know. A form that goes into a void. An automated response that tells you nothing. Weeks of lost revenue while you scramble to set up a new Business Manager and pray the same thing does not happen again.

This is the problem the compliance checker skill solves.

Compliance Is a Specific Discipline

Compliance is not "being careful." It is not reading your ad one more time before hitting publish. It is a systematic knowledge of platform-specific rules that change constantly — rules that are inconsistently enforced, poorly documented, and learned primarily through expensive mistakes.

Meta has a 3-tier review system. The first tier checks the ad itself: claims, sensational language, personal attributes, clickbait, and accuracy to the landing page. The second tier checks the landing page: product visibility, VSL autoplay, exit navigation, disclaimers, fake urgency. The third tier — for ecommerce and supplement advertisers — checks post-conversion behavior through feedback surveys sent to actual purchasers. A low score at any tier triggers penalties.

Different product categories face different scrutiny levels. Digital products get lighter review than physical products. Supplements and ingestibles receive the heaviest scrutiny on Meta — an extra fine-tooth comb that catches language most advertisers do not even know is problematic. And the rules for upsell pages differ from front-end ads: countdown timers and aggressive urgency language that would get your front-end ad rejected are perfectly acceptable on a post-purchase upsell.

Most copywriters learn this through banned accounts and rejected ads. That is the expensive way. The skill encodes the knowledge so you do not have to pay the tuition.

What the Skill Does

This is not a generic "check my ad" tool. It is a structured compliance audit built on the specific violations that trigger rejections and bans. Here are the four elements that matter most:

The 9-point compliance checklist. Every piece of copy gets audited across nine categories: personal attributes, sensational and negative language, medical and health claims, income and financial claims, before/after imagery, open loops and clickbait, trigger words, landing page elements, and ad-to-page consistency. Each category receives a PASS, FAIL, or WARN rating with specific notes. You do not get "looks fine" — you get a systematic audit that catches issues across every compliance category simultaneously.

Line-level flagging with severity and rewrites. For every issue found, the skill quotes the exact problematic text, identifies which compliance rule it violates and why, assigns a severity rating (HIGH for likely rejection or ban, MEDIUM for risky depending on reviewer, LOW for minor concern), and provides a drop-in compliant rewrite that preserves the persuasive intent of the original. You do not just learn what is wrong — you get the fix.

The 7 Deadly Sins of Facebook Ads. These are the seven specific violation types that trigger the most bans on Meta: implied negative attributes, sensational or shocking language, withholding information, definitive medical claims, before/after imagery, personal attributes, and negative language framing. The skill knows each one and checks for all of them in every audit. If your copy triggers any of the seven, you will know before Meta does.

FDA language rules for health and supplement copy. This is the most dangerous category. The skill covers the prohibition on treating, curing, diagnosing, or preventing disease. It distinguishes between structure talk (describing anatomy and body functions) and function talk (describing how something supports a function) — both of which are compliant — and the disease claims that are not. It includes specific substitutions for common FDA trigger phrases and the conditional language requirements that keep supplement copy on the right side of enforcement.

The skill also covers platform-specific rules for Google Ads, TikTok, YouTube, and ClickBank. It produces a compliance score (8-10 means ready to run, 5-7 needs fixes, 0-4 requires a major rewrite). And it operates on a compliance philosophy worth stating explicitly: compliance is a creative constraint that produces better copy. When you cannot rely on hype, you need better stories, stronger mechanisms, more credible proof, and more nuanced emotional appeals. The best modern direct response copy is more sophisticated because of compliance, not in spite of it.

What the Skill Catches

Here is what non-compliant copy looks like next to the compliant rewrite — same selling power, different language:

Every row represents a real pattern that gets ads rejected on Meta. The non-compliant versions contain personal attribute violations, sensational language, definitive medical claims, disease names, and banned before/after references. The compliant rewrites preserve the persuasive core while eliminating the triggers. That is what the skill does at the line level, across every sentence of your copy.

Who This Is For

• You run a supplement brand and have been banned three times. You cannot afford to lose another ad account — the pixel data, the audience history, the optimization learning. You need a systematic way to catch every compliance issue before you hit publish, not another ban followed by another appeal that goes nowhere.
• You are an affiliate marketer running health offers. You need to know which words and phrases will trigger rejections before you submit the ad. The difference between "regulate blood sugar" and "helps support blood sugar" is the difference between a running campaign and a disabled account.
• You manage client ad accounts at an agency. One banned account means losing the client. You need a compliance layer that catches issues across every piece of copy your team produces — consistently, every time, not dependent on who happens to remember which words Meta flagged last month.

How to Install and Use the Skill

Step 1: Save the Skill File

Create a .claude/skills/ directory in your project. Save the full skill markdown below as compliance-checker.md inside that folder.

Step 2: Save the Trigger Words Reference

Create a references/ directory in your project root. Save the trigger-words.md file below inside that folder. The skill reads this reference during every compliance check.

Step 3: Check Your Copy

Paste your ad copy, landing page, VSL script, or email into Claude Code and ask it to check compliance. The skill activates automatically. You can say things like:

• "Check this ad for Meta compliance"
• "Run a compliance audit on this landing page"
• "Will this supplement ad get rejected on Facebook?"
• "Scan this copy for trigger words"
• "Is this compliant for Google Ads?"

The Skill File

Copy the entire contents below and save it as compliance-checker.md in your .claude/skills/ directory:

---
name: compliance-checker
description: "Check ad copy, landing pages, VSLs, and emails for platform compliance issues — Meta/Facebook, Google, TikTok, YouTube, and ClickBank. Use this skill whenever the user asks to check compliance, run a compliance audit, review copy for platform policy violations, check if copy will get banned or flagged, audit for Meta/Facebook ad policy, or scan for trigger words. Also trigger for 'is this compliant', 'will this get rejected', 'check for banned words', 'platform policy check', or any task involving reviewing direct response copy against advertising platform rules."
---

# Compliance Checker Skill

This skill checks direct response copy (ads, landing pages, VSLs, emails) against platform compliance rules. Built on real-world compliance knowledge from practitioners who've been banned 300+ times and learned what actually triggers rejections.

The goal: catch compliance issues BEFORE your ad gets rejected or your account gets banned, while preserving persuasive power through compliant rewrites.

---

# Step 1: Classify the Copy

Before checking anything, determine these four things. Ask the user if unclear.

## Copy Type
- **Ad** (primary text, headline, description, video script)
- **Landing page** (bridge page, pre-sell, PDP)
- **VSL script** (video sales letter transcript)
- **Email** (broadcast, sequence, autoresponder)
- **Advertorial** (native content, editorial-style)

## Platform
- **Meta/Facebook** (strictest — deep rules below)
- **Google Ads** (medical claims ban, bait-and-switch enforcement)
- **TikTok** (commercial disclosure, biometric imagery ban)
- **YouTube** (more lenient — before/afters allowed)
- **ClickBank** (affiliate network rules, income claims)

## Product Category
- **Supplement / ingestible** (HIGHEST scrutiny on Meta — extra fine-tooth comb)
- **Ecom physical** (post-purchase surveys, page score penalties)
- **Digital product** (lower scrutiny — no post-purchase surveys)
- **Coaching / service** (income claim sensitivity)

Note: Digital products with physical upsells may be reclassified as ecom.

## Funnel Position
- **Front-end ad** (strictest rules)
- **Landing page** (strict — product must be visible, exit nav required)
- **Upsell page** (more leniency — countdown timers, urgency, aggressive language OK post-purchase)

---

# Step 2: Load Trigger Words Reference

Read `references/trigger-words.md` for the consolidated table of trigger words and compliant substitutions.

---

# Step 3: Phase 1 — Checklist Audit

Run through each category. Report PASS / FAIL / WARN for each.

## The 9-Point Compliance Checklist

### 1. Personal Attributes
- [ ] No "you" or "your" assuming the viewer has a condition (ecom/supplement ads)
- [ ] No questions implying problems ("Are you struggling with...?" = implies they have the problem)
- [ ] No singling out demographics ("women's metabolism" = personal attribute)
- [ ] No calling out conditions ("if you have diabetes" = implies they have it)
- [ ] Uses third-person framing where needed ("Many Americans..." / "Most people...")

**Why this matters:** Facebook considers implying you know the viewer's personal attributes (age, medical conditions, body type, financial status) a violation. Change "you" to "I" when describing pain, or use third-person framing.

**Compliant patterns:**
- "Many Americans are looking for ways to..." (third-person)
- "I used to struggle with..." (first-person story)
- "People working on problem areas..." (general group)

**Non-compliant patterns:**
- "Are you struggling with...?" (implies they have the problem)
- "If you have diabetes..." (calls out condition)
- "Women over 40 who..." (singles out demographic + age)

### 2. Sensational & Negative Language
- [ ] No banned negative words: ruin, destroy, kill, wreck, terrible, worse, disgusting, bad, harmful, detrimental, damaging, wipe out, butcher
- [ ] No scare tactics ("If you don't take X, you'll decrease your lifespan")
- [ ] No shocking, violent, or fear-based content
- [ ] No negative imagery descriptions (sad faces, red spots on bodies, weapons)
- [ ] Positive/neutral framing throughout

**Compliant substitutions:** impact, change, support, help, balance, manage, affect, influence

### 3. Medical & Health Claims
- [ ] All health claims use softening words (helps, supports, can, may, promotes)
- [ ] No definitive claims ("grow hair" → "help support hair growth")
- [ ] No "X results in Y days" (timelines + outcomes = definitive claim)
- [ ] No disease names used directly (diabetes, Alzheimer's, dementia, cancer)
- [ ] Scientific claims reference studies if made
- [ ] Testimonials include "results may vary" asterisk

**The softening rule:** NEVER use health verbs without a modifier. "Regulate blood sugar" is a claim. "Helps support blood sugar" is compliant.

**Required modifiers:** helps, supports, can, may, promotes, aids in, assists with

**Disease name workarounds:**
- "Diabetes" → "type two" (without the word "diabetes")
- "Alzheimer's/dementia" → "memory," "brain health," "brain fog"
- "Cancer" → cannot mention, must reframe entirely
- "Arthritis" → "joint health," "joint comfort"

### 4. Income & Financial Claims
- [ ] No guaranteed income promises
- [ ] No specific earnings claims without disclaimers
- [ ] Uses "revenue" not "earnings" where possible
- [ ] No "lifetime" access (ClickBank ban)
- [ ] Reflects actual/typical effort required

**Compliant income language:**
- NOT: "Let me show you how to generate XXX leads at $5 a pop"
- OK: "My unique process makes generating XXX leads for $5 possible"
- NOT: "Guarantee passive income"
- OK: "Potential income opportunity with effort and attention"

### 5. Before & After
- [ ] No before/after side-by-side images (Facebook ban)
- [ ] No zooming into body parts (makes users feel self-conscious)
- [ ] Compliant alternatives used if showing results

**Compliant alternatives:**
- First-person success stories on camera (influencer style)
- Customer testimonials describing specific benefits (text, not images)
- Product demonstration videos

**Note:** YouTube ALLOWS before/afters. This rule is Facebook-specific.

### 6. Open Loops & Clickbait
- [ ] No unresolved open loops (even if closed in body, headline can't leave them open)
- [ ] No multi-click curiosity chains / information gates
- [ ] Product name visible in post text, headline, or video watermark
- [ ] Ad accurately reflects landing page content

**The open loop rule:**
- NOT compliant: "Watch now to discover 5 foods that accelerate arthritis" (open loop)
- Compliant: "We reveal what foods to avoid below" (resolved)
- NOT compliant: "Find out what the 3 most effective ways to lose weight really are" (hidden behind noun)
- Compliant: "Three effective ways to manage weight" (direct statement)

### 7. Trigger Words
- [ ] Check all copy against `references/trigger-words.md`
- [ ] All flagged words replaced with compliant alternatives
- [ ] Softening modifiers present on all health/medical verbs

### 8. Landing Page Elements (if reviewing a landing page)
- [ ] Product info visible without watching VSL (viewer can determine what's sold by scrolling)
- [ ] VSL does not auto-play (looping GIF OK if not first 2 seconds of video)
- [ ] Exit navigation present (hamburger menu, header links, footer links)
- [ ] Homepage is legitimate (not just 2-page blog — needs substance, privacy policy, ToS)
- [ ] No fake countdown timers or fake scarcity
- [ ] Disclaimers present (privacy policy, return policy, ToS)
- [ ] "Results may vary" on testimonials
- [ ] Scientific claims have citation + full study reference at page bottom

### 9. Ad-to-Page Consistency
- [ ] Visual consistency (same logo/watermark across ad and page)
- [ ] Same messaging vibe (viewer feels they're in the right place)
- [ ] No bait-and-switch (ad claims match landing page content)
- [ ] Same root domain (no redirect chains to different domains — common ban reason)
- [ ] Go direct to brand URL (no affiliate-style redirect links)

---

# Step 4: Phase 2 — Line-Level Flagging

Go through the copy line by line. For each issue found:

```
### Issue N [SEVERITY]
> "The exact problematic text quoted here"
**Rule:** Which compliance rule this violates and why
**Rewrite:** A compliant alternative that preserves persuasive power
```

**Severity levels:**
- **HIGH** — Likely rejection or account ban. Must fix before running.
- **MEDIUM** — Risky, could be flagged depending on reviewer. Should fix.
- **LOW** — Minor concern, could be flagged in stricter review cycles.

**Prioritize issues by severity.** HIGH first, then MEDIUM, then LOW.

**Rewrite rules:**
- Preserve the persuasive intent of the original
- Use compliant substitutions from `references/trigger-words.md`
- Maintain the copy's voice and rhythm
- The rewrite should be drop-in ready — same approximate length, same tone

---

# Step 5: Compliance Score

After both phases, calculate:

**Scoring:** Start at 10. Subtract 2 per HIGH issue, 1 per MEDIUM, 0.5 per LOW. Floor at 0.

| Score | Rating | Recommendation |
|-------|--------|----------------|
| 8-10 | Ready to run | Minor or no changes needed |
| 5-7 | Needs fixes | Address flagged issues before submitting |
| 0-4 | Major rewrite | Significant compliance issues — rewrite required |

---

# Output Format

```
## Copy Classification
- Type: [ad / landing page / VSL / email / advertorial]
- Platform: [Meta / Google / TikTok / YouTube / ClickBank]
- Product: [supplement / digital / ecom / coaching]
- Funnel position: [front-end ad / landing page / upsell]

## Phase 1: Checklist Audit

| # | Category | Status | Notes |
|---|----------|--------|-------|
| 1 | Personal Attributes | PASS/FAIL/WARN | [brief note] |
| 2 | Sensational/Negative Language | PASS/FAIL/WARN | [brief note] |
| 3 | Medical/Health Claims | PASS/FAIL/WARN | [brief note] |
| 4 | Income/Financial Claims | PASS/FAIL/WARN | [brief note] |
| 5 | Before/After | PASS/FAIL/WARN | [brief note] |
| 6 | Open Loops & Clickbait | PASS/FAIL/WARN | [brief note] |
| 7 | Trigger Words | PASS/FAIL/WARN | [brief note] |
| 8 | Landing Page Elements | PASS/FAIL/WARN/N/A | [brief note] |
| 9 | Ad-to-Page Consistency | PASS/FAIL/WARN/N/A | [brief note] |

## Phase 2: Line-Level Issues

### Issue 1 [HIGH]
> "quoted text"
**Rule:** explanation
**Rewrite:** compliant alternative

### Issue 2 [MEDIUM]
> ...

## Compliance Score: X/10
[Ready to run / Needs fixes / Major rewrite needed]

## Summary
- X HIGH issues, Y MEDIUM, Z LOW
- Top priority fixes: [numbered list]
- What's already compliant: [brief note]
```

---

# Platform-Specific Rules

## Meta / Facebook (Deep Coverage)

### The 7 Deadly Sins of Facebook Ads
1. **Implied negative attributes** — assuming you know the viewer's problems
2. **Sensational/shocking language** — scare tactics, violent imagery, death language
3. **Withholding information** — clickbait loops that never deliver
4. **Definitive medical claims** — "X results in Y days," guaranteed outcomes
5. **Before/after imagery** — side-by-side body comparisons
6. **Personal attributes** — singling out gender, age, condition
7. **Negative language framing** — ruin, destroy, kill, wreck, terrible

### Meta's 3-Tier Review System
| Tier | What They Check |
|------|----------------|
| **1. The Ad** | Claims, sensational language, personal attributes, clickbait, accuracy to landing page |
| **2. Landing Page** | Product visibility, VSL auto-play, exit nav, disclaimers, fake urgency |
| **3. Post-Conversion** | Feedback surveys to purchasers (ecom only); low scores = penalty |

### Digital vs Ecom Scrutiny on Meta
| Factor | Digital Products | Ecom / Supplements |
|--------|-----------------|-------------------|
| Post-purchase surveys | No (automatic delivery) | Yes (feedback score) |
| Page score penalties | No | Yes (below threshold = automatic penalty) |
| Ingestible scrutiny | N/A | Extra fine-tooth-comb |
| Reclassification risk | Yes, if physical upsell | Default |
| Overall scrutiny | Lower | Higher |

### Compliant Headline Rewrites (Meta Examples)
| Non-Compliant | Why It Fails | Compliant |
|---|---|---|
| "Are you struggling with high blood sugar?" | Personal attribute + disease name | "Many Americans are looking for ways to help support balanced glucose levels" |
| "Regulate erratic blood sugar with XYZ" | Definitive claim ("regulate") | "XYZ helps support erratic blood sugar" |
| "Why a spare tire increases death risk" | Sensational + scare tactic | "How does a spare tire impact health?" |
| "The ideal way to stabilize weight" | "The ideal" = only way | "An ideal way to support weight management" |
| "These 5 foods ruin women's metabolism" | Personal attribute + negative word | "Discover how 5 foods impact metabolism" |
| "Avoid these 5 foods at all costs" | Scare tactic + negative | "5 foods that may impact digestive health" |
| "If you don't take X, you'll gain weight" | Scare tactic + "you" + definitive | "How X may help support weight management" |

### Facebook vs YouTube Comparison
| Element | Facebook | YouTube |
|---------|----------|---------|
| Before/afters | Banned | Allowed |
| Zooming into body parts | Banned | Allowed |
| Aggressive claims | Heavily restricted | More lenient |
| Scrutiny level | High (especially ingestibles) | Lower |
| Language tone | Must be positive/neutral | Can be more direct |

## Google Ads (Light Coverage)
- **Prohibited:** medical claims, "free trial," "miracle cure," "unproven remedy"
- **All claims must be supported by scientific evidence**
- **Bait-and-switch:** Landing page must align perfectly with ad
- **Consequences:** Immediate account suspension without warning; potential permanent ban
- Google is less nuanced than Meta — they tend to ban first, ask questions never

## TikTok (Light Coverage)
- **Mandatory commercial content disclosure** for all promotional posts
- **Claims must be proven** with in-frame disclosures
- **Medical props or "biometric imagery" banned**
- **Hormone-related keyword ads removed**
- **Supplement advertisers must show regional certification** before approval
- More focused on disclosure requirements than language policing

## YouTube (Light Coverage)
- **More lenient than Facebook** — before/afters allowed, more direct claims
- **Same FTC rules apply** — no deceptive claims, income disclaimers required
- Many things banned on Facebook are fine on YouTube
- Still: no outright false claims, no medical diagnosis language

## ClickBank (Light Coverage)
- **Never use "lifetime"** for lifetime access
- **No personalized coaching/services claims** that cannot be delivered at scale
- **Cannot claim specific income** from techniques taught
- **Reasonable assumption:** Average person can achieve supplemental income with effort
- **Sales pages must clearly explain what customers receive**
- **Salesmanship encouraged, but do not over-embellish**

---

# FDA Language Rules (Health/Supplement Specific)

For health and supplement copy, FDA rules apply on top of platform rules:

- **Cannot claim to treat, cure, diagnose, or prevent** any disease
- **Structure talk is OK:** Describe anatomy and body functions ("supporting healthy liver function")
- **Function talk is OK:** "Helping brain function in a healthy way"
- **Conditional language required:** "may," "can," "helps support"
- **Abstract nouns safe:** Happiness, wellness, vitality, freedom (cannot be measured = cannot be disputed)

**Specific FDA language flags:**
- "High blood sugar" → use "erratic blood sugar"
- "Blood sugar spike" → use "blood sugar fluctuations"
- "Managing your blood sugar" → use "sustaining your blood sugar"

**Pro tip:** Read FDA warning letters — they show the exact language the FDA does not like. These are essentially a cheat sheet for what to avoid.

---

# The Compliance Philosophy

Compliance is a creative constraint that produces better copy. When you cannot rely on hype, you need:
- Better stories
- Stronger mechanisms
- More credible proof
- More nuanced emotional appeals

The best modern DR copy is MORE sophisticated because of compliance. Smart copywriters treat compliance as a competitive advantage — those who understand it can scale while others get banned.

**The golden rule:** Write for conversion, then edit for compliance. Do not let compliance thinking kill the creative process — get the persuasive draft right first, then run it through this checklist.

**Being compliant and being persuasive are not mutually exclusive.** The best copy does both.

The Reference File

Save the contents below as trigger-words.md in your references/ directory:

# Trigger Words & Compliant Substitutions

Quick reference for compliance checking. Organized by category.

## Weight & Body

| Trigger Word/Phrase | Compliant Substitution |
|---|---|
| Weight loss | Weight management, body mass support |
| Lose weight | Help manage weight, help support weight management |
| Burn fat | Support metabolism, help support body composition |
| Melt pounds / shed weight | Help stabilize weight, help balance weight |
| Overweight / obese | Weight concerns, body mass concerns |
| Belly fat / spare tire | Problem areas, midsection concerns |
| People with belly/hip/thigh problems | People working on problem areas |

## Blood Sugar & Diabetes

| Trigger Word/Phrase | Compliant Substitution |
|---|---|
| Diabetes | Type two (do NOT say "diabetes") |
| Diabetics | People with blood sugar concerns |
| High blood sugar | Erratic blood sugar, blood sugar concerns |
| Blood sugar spike | Blood sugar fluctuations |
| Regulate blood sugar | Helps support blood sugar, promotes balanced blood sugar |
| Manage blood sugar | Help sustain blood sugar, support balanced glucose levels |
| Cure diabetes / reverse diabetes | Help support blood sugar wellness |

## Aging & Skin

| Trigger Word/Phrase | Compliant Substitution |
|---|---|
| Anti-aging | Skin health, vitality support |
| Look younger / youthful | Helps vitality, longevity, skin health over time |
| Prevent aging / turn back clock | Support skin as time passes, through decades |
| Wrinkles / fine lines (as problem) | Skin texture, skin smoothness |

## Disease Names & Medical

| Trigger Word/Phrase | Compliant Substitution |
|---|---|
| Alzheimer's / dementia | Memory, brain health, brain fog |
| Cancer | [Cannot mention — reframe entirely] |
| Heart disease | Heart health, cardiovascular wellness |
| Arthritis | Joint health, joint comfort |
| Cure / treat / diagnose | Help support, may help, can promote |
| Grow hair | Help support hair growth |
| Better digestion | Good digestion, digestive wellness |

## Income & Financial

| Trigger Word/Phrase | Compliant Substitution |
|---|---|
| Guarantee income / passive income | Potential income opportunity |
| Get rich quick | Income opportunity, revenue potential |
| Earnings (specific amounts) | Revenue (with disclaimers) |
| Make $X per day/month | Results vary; potential to generate revenue |
| Lifetime access | [ClickBank: NEVER use "lifetime"] |

## General Negative & Sensational

| Trigger Word/Phrase | Compliant Substitution |
|---|---|
| Ruin | Impact, affect |
| Destroy | Change, influence |
| Kill | Impact, affect |
| Wreck | Affect, influence |
| Terrible / horrible | Challenging, concerning |
| Worse / worst | More challenging, less ideal |
| Disgusting | Concerning, unpleasant |
| Harmful / damaging / detrimental | Impactful, influential |
| Wipe out / butcher | Affect, change |

## Definitive Claims

| Trigger Pattern | Compliant Substitution |
|---|---|
| "The ideal way" / "The best" | "An ideal way" / "A great way" |
| "The only solution" | "A powerful solution" |
| "X results in Y days" | "May help support X" (no timelines) |
| "Will cure / will fix" | "Helps support" / "May help" |
| "Guaranteed results" | "Can help" / "May support" / "Promotes" |
| "The 5 worst foods" | "5 foods that may impact [health area]" |

## Softening Words (Always Use for Health Claims)

**Required modifiers:** helps, supports, can, may, promotes, aids in, assists with

**Never use without softener:** regulate, cure, treat, fix, eliminate, reverse, prevent, grow, lose

## 20 Compliant Verb Alternatives

| Verb | Example |
|------|---------|
| Supports | "Supports mental clarity" |
| Promotes | "Promotes well-being" |
| Aids in | "Aids in stress management" |
| Enhances | "Enhances focus" |
| Helps maintain | "Helps maintain balanced mood" |
| Encourages | "Encourages emotional stability" |
| Assists with | "Assists with mental clarity" |
| Contributes to | "Contributes to balanced lifestyle" |
| Fosters | "Fosters sense of calm" |
| Elevates | "Elevates mood" |
| Boosts | "Boosts vitality" |
| Sustains | "Sustains energy throughout day" |
| Alleviates | "Alleviates feelings of stress" |
| Optimizes | "Optimizes mental function" |
| Balances | "Balances mood fluctuations" |
| Addresses | "Addresses challenge of mental fog" |
| Eases | "Eases stress" |
| Improves | "Improves quality of sleep" |
| Targets | "Targets emotional imbalances" |
| Strengthens | "Strengthens emotional resilience" |

## Helper Words (General Use)

Support, maintain, inspire, aid, complement, augment, balance, continue, tackle, suggest, companion, helper, favorite

## Creative Workarounds for Health/Supplement Copy

- "Almost..." (hedging)
- Weight woes, size struggles, waist worries
- Slim down, skinny down (softer than "lose weight")
- "Fight" instead of "fix"
- "Reboot your entire body"
- "There is no need to suffer anymore"
- "There is finally a way out"
- Fat scorchers, kicking fat to the curb (use cautiously on Meta)
- Talk about **structure** (anatomy) not disease
- Talk about **functions** ("helping brain function in healthy way")
- Use **conditional language** ("may get this return")
- Use **abstract nouns** that cannot be measured (happiness, wealth, freedom)

The Complete Toolkit

This compliance checker is one piece of a five-skill system for direct response copywriting with Claude Code. Here is how the pieces fit together:

• Ad copy skill — Write high-converting Meta ads, then run them through the compliance checker before submitting. Write first, check second.
• Landing page copy skill — Compliance applies to landing pages too. Meta reviews your landing page as part of their 3-tier system. Check your lander copy the same way you check your ads.
• Copychief skill — The copychief includes compliance awareness as part of its review process. Use it for the persuasion review, then use this skill for the dedicated compliance audit.
• Direct response copy skill — For writing the sales copy, VSL scripts, and email sequences that need compliance checking. The writing skill handles persuasion; this skill handles policy.

See the complete skill suite overview for how all five skills work together. For deeper reading on the craft behind them, see how to write ad copy and what is direct response copywriting.

Get the Skill

Scroll up to the skill file section. Copy the full compliance-checker.md content and save it. Copy the trigger-words.md content and save it. No signup, no paywall, no email gate.

Tonight, paste the ad that has been sitting in your drafts folder because you are not sure if it will pass review. In 60 seconds you will have every compliance issue flagged by severity, with a compliant rewrite for each one that preserves the persuasive intent of your original. That is the difference between hoping your ad gets approved and knowing it will.

If it saves you from a banned account or a rejected ad, I would appreciate a link back to this page. That is the only ask.