E-Commerce & DTC Copywriter
Conversion copy that turns browsers into buyers and buyers into repeat customers.
DTC Copy That Drives Revenue
E-commerce and DTC brands live and die by their copy. Your product page headline, your abandoned cart email, your post-purchase upsell sequence — each one is either making you money or leaving it on the table. I write end-to-end e-commerce copy that maximizes conversion at every touchpoint, from the first ad impression to the fifth repeat purchase. The difference between a 2% conversion rate and a 4% conversion rate is not clever wordplay — it is strategic persuasion engineering.
Beyond Product Descriptions
Most e-commerce copywriters write product descriptions. I write persuasion systems. Your product page is not just a description — it is a sales page in miniature. Your email sequence is not just "touching base" — it is a strategic revenue engine. Your ad creative is not just getting clicks — it is pre-qualifying buyers so your funnel works harder. Every piece of copy I write for your brand is engineered to move a specific metric: conversion rate, average order value, or customer lifetime value.
Maximizing Customer Lifetime Value
The most profitable DTC brands do not just acquire customers — they keep them. I write post-purchase sequences, subscription upsells, loyalty program copy, and re-engagement campaigns designed to maximize customer lifetime value. This is where the real margin lives in e-commerce. Most brands focus all their budget on acquisition and ignore the back-end — which is like filling a bucket with a hole in it. My direct-response expertise plugs those holes and turns one-time buyers into repeat customers.
The Full E-Commerce Revenue Stack
I write every piece of copy in the e-commerce revenue stack: ad creative that drives qualified traffic, landing pages that capture leads, product pages that convert browsers, email sequences that recover abandoned carts and drive repeat purchases, and upsell/cross-sell sequences that grow AOV. Each piece is connected to the next in a cohesive system — not a collection of disconnected tactics.
AI-Powered Competitive Intelligence
I use AI tools to analyze your competitors' funnels, identify the ad angles getting the most engagement in your niche, and map the customer journey from first click to fifth purchase. This data-driven approach means your copy is not based on guesswork or generic best practices — it is built on real intelligence about what is actually working in your specific market right now.
What You Get
Every deliverable is built on proven direct-response frameworks — not templates.
Product Page Copy
Conversion-optimized product pages that sell, not just describe.
Email Sequences
Welcome, abandoned cart, post-purchase, and win-back sequences.
Ad Copy
Scroll-stopping creative for Facebook, Google, TikTok, and native.
Landing Pages
Lead capture and direct-sale pages optimized for your funnel.
Upsell & Cross-Sell Copy
Post-purchase offers that grow AOV without eroding trust.
Subscription Copy
Subscribe-and-save copy that builds recurring revenue.
Ready to scale your e-commerce & dtc campaigns?
Book a free strategy call to discuss your project.
What Clients Say
The funnel you wrote is doing great. Sales page converting at 8% on cold traffic.
Once again, this looks great, Rob. We will circle back soon.
Really good copy. More projects coming your way soon!
Rob, you are awesome. I love it. And Holy Moly, you are super quick!
Services for Your Industry
I offer a full range of direct-response copywriting services tailored to your niche.
Frequently Asked Questions
I write copy that works across all major platforms — Shopify, WooCommerce, BigCommerce, and custom builds. The platform does not change the persuasion principles; it only changes the technical implementation, which your development team handles.
Yes. Email is often the highest-ROI channel for DTC brands. I write welcome sequences, abandoned cart recovery, post-purchase upsells, win-back campaigns, and promotional broadcasts. Each sequence is designed to drive revenue while building the brand relationship.
Absolutely. I write ad copy for Facebook/Meta, Google, TikTok, and native platforms. For DTC brands, I focus on scroll-stopping hooks, product-specific angles, and creative frameworks that drive qualified traffic to your funnel.
I treat every product page as a mini sales page. That means leading with benefits over features, using social proof strategically, addressing objections before they become barriers, and structuring the page to guide the visitor toward the buy button. The goal is not just to describe the product — it is to make it irresistible.
Yes. Subscription models have specific copywriting challenges — you need to sell the convenience and value of recurring delivery while overcoming the commitment objection. I write subscribe-and-save offers, retention sequences, and re-engagement campaigns specifically designed for subscription DTC brands.
My DTC copy is designed to move three core metrics: conversion rate (turning more browsers into buyers), average order value (through upsells and cross-sells), and customer lifetime value (through retention and re-engagement sequences). The specific improvements depend on your current baseline, but the goal is always measurable revenue growth.