Health & Supplement Copywriter
High-converting copy for supplements and health products — without crossing compliance lines.
The Health Supplement Copy Challenge
Health and supplement copywriting is a high-wire act. You need copy aggressive enough to convert cold traffic, yet compliant enough to stay on the right side of the FTC, FDA, and advertising platforms. Most copywriters either write copy that is too tame to convert or too aggressive to survive review. I write copy that does both — converts at scale while staying within regulatory guidelines. That balance is what separates profitable supplement brands from the ones that burn through ad spend with nothing to show for it.
Deep Experience Across Health Verticals
I have written high-converting funnels for supplement brands across every major sub-niche — weight loss, anti-aging, nootropics, joint health, digestive health, energy boosters, sleep aids, and more. Each category has its own compliance boundaries, buyer psychology, and proven angles. I understand the specific language patterns that resonate with health-conscious buyers and the funnel architectures that maximize average order value in this space. My health supplement VSLs and sales pages have generated millions in revenue for both ClickBank vendors and independent DTC brands.
Compliance-Aware Copy That Still Converts
The biggest challenge in supplement copywriting is not writing compliant copy — it is writing copy that is both compliant and persuasive. Anyone can write safe, bland copy that passes review. The skill is in crafting structure/function claims, lifestyle benefits, and social proof narratives that create genuine desire while staying within regulatory guidelines. I use hedging language strategically, cite studies where available, and build persuasion cases around outcomes that prospects can relate to — all without crossing the line into disease claims or unsubstantiated promises.
AI-Enhanced Supplement Research
I use AI tools to analyze thousands of competitor ads, identify the specific claims and angles generating the most engagement, and map the regulatory landscape before writing a single word. This means your copy is informed by data, not guesswork. I can identify which hooks are working in your niche right now, which claims are getting flagged by platforms, and which funnel structures are producing the highest EPCs — all before the research phase ends. The result: copy that launches faster and converts harder because it is built on real competitive intelligence.
The Full Health Supplement Funnel
I do not just write a sales page and call it done. I build complete supplement funnels — from the front-end VSL or TSL through order bumps, OTO upsells, downsells, and post-purchase email sequences. Each step is engineered to maximize average order value while keeping refund rates manageable. The most profitable supplement brands understand that the real money is in the back-end, and that is where my direct-response expertise delivers the highest ROI.
What You Get
Every deliverable is built on proven direct-response frameworks — not templates.
VSL & TSL Scripts
Long-form video and text sales letters optimized for cold traffic conversion.
Sales Page Copy
Persuasive long-form sales pages built on proven supplement angles.
Upsell & Downsell Sequences
Post-purchase copy that maximizes AOV without eroding trust.
Email Sequences
Launch, nurture, and promotional sequences that drive repeat purchases.
Ad Copy
Scroll-stopping Facebook, YouTube, and native ad copy with compliant hooks.
Affiliate Tools
Swipe copy, email templates, and promotional materials for affiliate partners.
Ready to scale your health & supplement campaigns?
Book a free strategy call to discuss your project.
What Clients Say
Rob is a killer copywriter. We're getting a 300% Return on Ad Spend...
The funnel you wrote is doing great. Sales page converting at 8% on cold traffic.
That's solid copy. I have a feeling this is going to be a winner. Great job!
Rob is probably the most methodical copywriter I've seen. This impresses me.
Relevant Work Samples
Examples from my portfolio in this space.
Services for Your Industry
I offer a full range of direct-response copywriting services tailored to your niche.
Frequently Asked Questions
Yes. While I am not a lawyer and always recommend legal review before publishing, I have extensive experience writing supplement copy that satisfies both performance and compliance requirements. I understand structure/function claims, the boundaries of health claims, and how to write persuasive copy that works within regulatory guidelines.
I have written for weight loss supplements, nootropics, joint health, anti-aging, digestive health, energy boosters, sleep aids, and more. Each category has its own compliance considerations and buyer psychology, and I tailor the approach accordingly.
Absolutely. I have written multiple VSLs for ClickBank health offers and understand the platform's specific compliance requirements, buyer demographics, and funnel best practices that drive ClickBank success.
I focus on structure/function claims, lifestyle benefits, and social proof rather than disease claims. I use hedging language appropriately, cite studies where available, and build the persuasion case around outcomes the prospect can relate to. Every piece should be reviewed by a compliance team before publishing.
A typical supplement VSL project takes 2-4 weeks from briefing to final draft. This includes competitive research, angle development, scripting, and one round of revisions. The AI-enhanced research process means I can compress the research phase without sacrificing depth.
I write complete funnels — front-end VSL or TSL, order bump, OTO1 upsell, OTO2 upsell, downsell, thank-you page, and post-purchase email sequences. The back-end is where the real margin lives in supplements, and I optimize every step to maximize AOV.
Conversion rates vary by offer, traffic source, and price point. However, my health supplement funnels consistently outperform industry averages. One client reported 8% conversion on cold traffic from a funnel I wrote. I focus on writing copy that moves specific metrics — not just vanity numbers.