Info Product Copywriter
Launch sequences and sales systems that turn expertise into scalable revenue.
Info Products Live and Die by Their Copy
Unlike physical products, info products have no tangible form factor to sell. There is no packaging to hold, no ingredients list to scan, no weight to feel. The only thing standing between your prospect and their credit card is your copy. That is why info product copy demands the highest level of direct-response skill — it has to create desire for something the prospect cannot see, touch, or taste before buying. The copy IS the product experience until they purchase.
Launch Sequences That Generate Momentum
Whether you are doing a live launch, an evergreen webinar, or a challenge funnel, the copy sequence is everything. I write launch sequences that build anticipation, establish authority, create urgency, and drive sales within a compressed window. Each email, each page, each touchpoint is carefully orchestrated to move the prospect closer to the buy button. My launch copy has generated millions in revenue for course creators, coaches, and digital product companies.
Evergreen Systems That Scale
Live launches are powerful but exhausting. The real money in info products is in evergreen sales systems that generate revenue 24/7 without constant launches. I build evergreen webinar funnels, automated email sequences, and sales pages designed to convert consistently over time — so you can scale without burning out. The best info product businesses run on systems, not sprints.
High-Ticket Coaching and Program Copy
High-ticket coaching programs and masterminds require a fundamentally different copywriting approach. The prospect is making a significant financial commitment, which means the copy needs to pre-qualify, build deep trust, demonstrate transformational value, and justify the investment — all before the sales call. I write application funnels, long-form sales pages, webinar scripts, and email sequences specifically designed for high-ticket conversion. The goal is to deliver prospects who are pre-sold before they ever speak to your sales team.
Webinar Scripts That Convert
A well-crafted webinar script is essentially a structured VSL with interaction points. I understand the timing, pacing, and persuasion architecture that makes webinars convert — from the hook that prevents early drop-off, through the teaching section that builds authority, to the transition and offer that drives action. Whether you are running live or evergreen, the script is the engine that powers the entire funnel.
What You Get
Every deliverable is built on proven direct-response frameworks — not templates.
Sales Pages
Long-form sales pages for courses, programs, and digital products.
Launch Sequences
Multi-email sequences that build anticipation and drive launch revenue.
Webinar Scripts
Live and evergreen webinar scripts built on proven conversion frameworks.
Email Sequences
Nurture, promotional, and automated sequences for your list.
Application Funnels
High-ticket application pages and follow-up sequences.
Ad Copy
Lead-gen and direct-sale ad creative for paid traffic.
Ready to scale your info product campaigns?
Book a free strategy call to discuss your project.
What Clients Say
We hired Rob as our Copy Chief for CA Labs!
A big shoutout to Rob Palmer who stepped up and knocked it out of the park.
Everything is on point and on brief! You knocked it out of the park with those!
All I can say is absolutely brilliant, Rob! I can't improve on it.
Relevant Work Samples
Examples from my portfolio in this space.
Services for Your Industry
I offer a full range of direct-response copywriting services tailored to your niche.
Frequently Asked Questions
I write for online courses, coaching programs, membership sites, digital downloads, software tools, and training programs. Each format requires slightly different persuasion approaches, but the core direct-response principles remain the same.
Yes. I write both live webinar scripts and evergreen webinar scripts. A well-crafted webinar script is essentially a structured VSL with interaction points. I understand the timing, pacing, and persuasion architecture that makes webinars convert.
Absolutely. High-ticket coaching requires a different approach than low-ticket info products — the copy needs to pre-qualify prospects, build deep trust, and justify a significant investment. I write application funnels, long-form sales pages, and email sequences designed for high-ticket conversion.
I write complete launch systems — the entire email sequence from pre-launch through open cart to close, plus the sales page, order form, and any supporting pages. A great sales page means nothing without a great launch sequence to drive qualified traffic to it.
Yes. Evergreen funnels are one of the most valuable assets an info product business can have. I write the evergreen webinar script, automated email sequence, sales page, and follow-up sequences designed to convert consistently over time without manual launches.
I work with you to define the transformation your course delivers, identify the ideal buyer, and craft the positioning before writing a word of copy. In fact, writing the sales copy first is a proven strategy — it forces clarity on the offer and validates demand before you invest in creating the content.