SaaS Copywriter
Direct-response copy that drives trials, conversions, and MRR growth.
SaaS Copy With a Direct-Response Edge
Most SaaS copy is bland, feature-focused, and interchangeable. "Streamline your workflow. Boost productivity. Sign up free." Sound familiar? That is because most SaaS companies hire brand copywriters when what they actually need is a direct-response copywriter. I bring urgency, specificity, emotional triggers, and clear value propositions to SaaS marketing — the same principles that have generated $523M+ in tracked results across other industries. The result: landing pages that convert, trial sequences that activate, and upgrade campaigns that grow MRR.
The Full SaaS Customer Journey
SaaS revenue is not a single conversion — it is a journey from awareness to trial to paid to upgrade to retention. I write copy for every stage: ad creative that drives qualified trials, onboarding sequences that drive activation, upgrade emails that convert free users to paid, and retention campaigns that reduce churn. Each piece is connected to the next in a cohesive persuasion system. Most SaaS companies optimize individual steps in isolation. I optimize the entire journey.
Translating Features into Revenue
The biggest mistake in SaaS copy is leading with features. Your prospects do not care about your API or your dashboard — they care about the problems those features solve and the outcomes they enable. I translate technical capabilities into compelling benefits that resonate with decision-makers, using AI-powered competitive analysis to understand exactly what your market values most. The copy speaks the language of business outcomes, not technical specifications.
Reducing Churn Through Copy
Most SaaS companies treat churn as a product problem. Often, it is a copy problem. Users churn because they never fully activated, because they forgot why they signed up, or because they do not understand the value they are getting. I write onboarding sequences that drive activation, engagement emails that demonstrate ongoing value, and re-engagement campaigns that save at-risk accounts. Reducing churn by even 1-2% can have a massive impact on annual recurring revenue.
I Speak Your Metrics
I understand MRR, ARR, churn rate, LTV, CAC, activation rate, and how copy impacts each one. This means I can write copy aligned with your specific growth objectives — whether that is improving trial-to-paid conversion, increasing expansion revenue, or reducing time-to-value during onboarding. Every piece of copy I write has a measurable business objective behind it.
What You Get
Every deliverable is built on proven direct-response frameworks — not templates.
Landing Pages
High-converting pages for free trials, demos, and sign-ups.
Onboarding Sequences
Email sequences that drive activation and time-to-value.
Upgrade Campaigns
Copy that converts free users to paid and paid to premium.
Churn-Reduction Copy
Re-engagement sequences that save at-risk accounts.
Ad Copy
PPC and social ad copy that drives qualified trial sign-ups.
Feature Launch Copy
Announcement emails and in-app messaging for new features.
Ready to scale your saas campaigns?
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What Clients Say
I have to say that they were positively impressed with your work.
This is exactly what I wanted. Awesome work, Rob.
Your quality of writing is off the charts better.
Rob, you are awesome. I love it. And Holy Moly, you are super quick!
Services for Your Industry
I offer a full range of direct-response copywriting services tailored to your niche.
Frequently Asked Questions
Yes. I understand MRR, ARR, churn rate, LTV, CAC, activation rate, and how copy impacts each metric. This allows me to write copy that is aligned with your specific growth objectives rather than generic "sign up now" messaging.
Absolutely. I have written for complex B2B software products and can quickly grasp technical concepts. The key is translating technical capabilities into business outcomes that decision-makers care about — and that is exactly what direct-response training excels at.
I write landing pages, free trial sequences, onboarding emails, upgrade campaigns, churn-reduction sequences, feature announcement copy, case study narratives, and ad creative for SaaS companies. Every piece is grounded in direct-response principles.
Traditional SaaS copy focuses on features and brand voice. Direct-response copy focuses on driving a specific, measurable action — sign up, activate, upgrade, or renew. It uses urgency, specificity, social proof, and clear value propositions rather than vague brand messaging. The result is copy that actually moves metrics.
Yes. This is one of the highest-impact areas for SaaS growth. I optimize the entire trial experience — from the initial sign-up page through onboarding emails, in-app messaging, and the upgrade prompt. Small improvements in trial-to-paid conversion compound dramatically over time.
Both. B2B SaaS copy requires addressing multiple stakeholders and justifying ROI to decision-makers. B2C SaaS copy requires simplicity and emotional resonance. I adapt my approach to match your specific audience and sales motion.