About Rob Palmer – Facebook Advertising Guru
Leveraging the greatest selling machine ever invented to deliver outstanding return on investment to ambitious, fast-growing business worldwide.
My mission is simple:
"I deliver radical return on investment from Facebook advertising."
And yes, truly transformative results are genuinely possible. That's because I combine a deep understanding of the Facebook ads platform with the insights gained from many years of 'in the trenches' direct response marketing.
The technology of advertising is changing at a frenetic pace. Yet the way people respond to offers hasn’t changed much in thousands of years. We still experience the same fears, frustrations, wants and desires as our ancestors.
Cracking the code of Facebook advertising doesn’t begin with learning the technicalities of navigating the platform. That’s the easy stuff. Success begins with a deep understanding of why people react the way they do, how they feel about their journey through life, and what advertisers must do to service them for mutual benefit.
That’s where my background in traditional direct marketing pays real dividends. My marketing stills were battle-tested, refined and honed to razor sharpness in the highly-competitive proving grounds of direct mail and direct-response print advertising. I helped companies like Apple UK and Microsoft generate tens of millions of dollars in profitable revenue, and scale their businesses to new heights. Some of the many global corporations I have worked with include:
…and many more. I have helped giant corporations transition into the digital age, deploying tools such as pay-per-click advertising, email marketing, sales funnels and retargeting to achieve a return on investment that defies traditional expectations.
Yet the work I am most proud of is the work I do with smaller businesses. I find it intensely rewarding to help a startup generate sales – turning a conceptual idea into a profitable business. I regularly work with:
A Focus on Facebook
While my career has covered every aspect of direct marketing, I am now clearly focused on leveraging the extraordinary power of Facebook advertising. I have worked with this platform since Facebook first rolled out its fledgling, self-service ad system in 2009. In those days, the advertising platform was clunky, limited in scope and short of options.
But didn’t that change fast! In recent years, Facebook has accelerated its pace of innovation to leave its digital competitors – including the mighty Google – in the dust. I truly believe that Facebook has built the greatest selling machine the world has ever seen…and we are just getting started!
The Facebook advertising platform is an advertiser’s dream, offering incredible reach, granular targeting and advanced marketing options that were inconceivable even a decade ago. Because of this, I now devote most of my energies to Facebook advertising. I draw heavily on the lessons I have learned in many years of direct response and digital marketing, for sure. But I combine that experience and knowledge with a commitment to testing, optimizing and scaling ad campaigns to leverage the awesome power of the Facebook platform.
Join Me on My Journey
Digital marketing has been very good to me. Back in 2001, my first online business allowed me and my family to escape the rain and fog of wintry London and start a new life by the beach in Australia. We swapped icy windshields and dark winter evenings for surfing after work and barbecues by the pool.
Now that my children have grown up, my online business allows me to travel the world and live wherever I want. Yet I can still help clients worldwide and ramp up my own digital projects. I now run my online empire from the sunny paradise of tropical Thailand, enjoying the freedom to work the hours of my choice – and do the work I love.
Facebook advertising has helped me achieve all my goals in life – and it can do the same for you. If you would like to join me on the journey to extraordinary success, check out the various ways I can help you, or contact me if you’d like to chat.
This could be a real game changer for you. Don’t let the opportunity pass you by for want of asking. Get in touch now and we can start turning your business into a profit machine.